OPERATIONS

Dotcom Distribution launches e-commerce photo service

BY Dan Berthiaume

Edison, N.J. — Dotcom Distribution, a provider of fulfillment and logistics solutions, is adding a photography and creative services branch, Dotcom Photo Studio. The studio produces e-commerce imagery for retail brands, including lingerie retailer Adore Me.

Dotcom Photo Studio’s professional services and features include 5,000 square feet of studio space, two full fashion model sets and four diverse tabletop sets, two automated 360Plus-degree photography turntable machines that capture multiple shots, eight computer workstations for shooting, video production and interactive photography capabilities, a complete retouching room with four stations and state-of-the-art editing technology, and a full-time staff of professional photographers, stylists and retouchers led by a photo studio manager

Images or videos shot in the studio can be used for website product portfolios, editorial, marketing or advertising campaigns.

"E-commerce imagery is the first step in engaging with consumers, and it has the ability to come full circle to drive conversions," said Matt Potenski, photo studio manager at Dotcom Distribution. "The Dotcom Photo Studio provides retailers with the premium imagery they need to not only showcase their products, but also eventually turn browsing consumers into purchasers."

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SUPPLY CHAIN

Acellos launches updated transportation site

BY Dan Berthiaume

Colorado Springs, Colo. — Accellos, Inc. has released multiple updates to Mile.com, a website dedicated the transportation industry and Prophesy Transportation Solutions. The new website features enhanced content including industry white papers, case studies and videos.

In addition, the new site includes the free commercial mileage tool, Prophesy webMiler.

“Our team works to continually enhance and improve the online experience of mile.com for the thousands of visitors who utilize by the site each day,” said Bill Ashburn, Prophesy VP & general manager. “We believe that this new look, featuring expanded customer tools, video overviews, customer testimonials and downloadable materials will serve as valuable resources to the trucking and truck brokerage communities.”

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News

Crest offers consumers new reason to smile

BY CSA STAFF

Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” said Rishi Dhingra, marketing director, Procter & Gamble. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression.”

The new toothpastes, developed by an in-house team of flavorists at Procter & Gamble, will begin rolling out the first week of February and retail for $4.99. The products can be found in drugstores, mass retailers nationwide and on www.crest.com/be.

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