OPERATIONS

Dotcom Distribution launches e-commerce photo service

BY Dan Berthiaume

Edison, N.J. — Dotcom Distribution, a provider of fulfillment and logistics solutions, is adding a photography and creative services branch, Dotcom Photo Studio. The studio produces e-commerce imagery for retail brands, including lingerie retailer Adore Me.

Dotcom Photo Studio’s professional services and features include 5,000 square feet of studio space, two full fashion model sets and four diverse tabletop sets, two automated 360Plus-degree photography turntable machines that capture multiple shots, eight computer workstations for shooting, video production and interactive photography capabilities, a complete retouching room with four stations and state-of-the-art editing technology, and a full-time staff of professional photographers, stylists and retouchers led by a photo studio manager

Images or videos shot in the studio can be used for website product portfolios, editorial, marketing or advertising campaigns.

"E-commerce imagery is the first step in engaging with consumers, and it has the ability to come full circle to drive conversions," said Matt Potenski, photo studio manager at Dotcom Distribution. "The Dotcom Photo Studio provides retailers with the premium imagery they need to not only showcase their products, but also eventually turn browsing consumers into purchasers."

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OPERATIONS

Deckers creates three senior positions

BY Dan Berthiaume

Goleta, Calif. – Deckers Outdoor Corporation has created three new senior management positions Dave Powers, currently president, global direct-to-consumer (DTC), has been promoted to president of omni-channel, reporting to the CEO.
In addition to continuing to oversee Deckers’ domestic DTC operations, he will also oversee all wholesale, distributor, retail and e-commerce channels in Deckers’ international regions. Deckers also promoted Constance X. Rishwain, president, UGG Australia to the additional role of group president fashion & lifestyle brands

The company has also initiated an executive search for a president of brands. Reporting to the CEO, the position will entail oversight of Deckers’ multi-brand portfolio, including working directly with each of the company’s brand presidents to drive best practices in merchandising, design and development, as well as effective global brand marketing across all channels, to grow global market share and increase profitability.

"The addition of these new senior management positions reflects the global expansion of our organization, the strength of our multi-brand portfolio and our transformation into a more consumer-centric organization emboldened by our evolving omni-channel strategy," said Angel Martinez, president, CEO and chair of the board of directors."

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Francesca’s CEO to assume additional title of president; COO leaves

BY Staff Writer

Houston — Francesca’s Holdings Corp. announced that in connection with a management restructuring, Theresa Backes, president and COO of Francesca’s, will be leaving the company effective Jan. 27.

The board of directors appointed Neill P. Davis, Francesca’s CEO, to the additional title of president. The retailer said it will not replace the COO position, and will realign the responsibilities among Davis and other existing executive officers.

"We believe this reorganization will bring me closer to others within our management structure as we focus on growing our business,” David said. “We believe our differentiated business model, combined with our retail growth strategy and execution of our operational initiatives will continue to drive improvements in long-term shareholder value."

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