FINANCE

Dov Charney in comeback attempt at American Apparel

BY Marianne Wilson

The founder and ousted CEO of the embattled American Apparel is nothing if not determined.

Charney said he has hired Los Angeles-based Cardinal Advisors to evaluate options as he explores plans with new and existing investors and industry executives to revive the company, which filed for bankruptcy in October.

But he doesn’t have all that much time. Creditors are due to vote in the coming weeks on a company reorganization plan that is backed by senior lenders, reported Bloomberg.

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Muji, New York City

BY CSA STAFF
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The minimalist Japanese lifestyle brand Muji has opened its largest U.S. location yet, a two-level, 12,000-sq.-ft. flagship on Fifth Avenue in Manhattan. It’s the company’s fifth location in the Big Apple.

The store, designated as Muji’s U.S. flagship, includes such extras as an embroidering station where customers can have their items customized, choosing from more than 100 designs, and an Aroma Lab, where shoppers can create custom scents choosing from some 48 essential oils.

The new Muji boasts several lines of product, including kids’ wear, that previously were not available at Muji’s U.S. locations, and New York-themed items.

The overall selection spans a wide array of lifestyle categories, including Japanese and English books, house plants, furniture, apparel, luggage, kitchen essentials, and snack foods — all adhering to Muji’s “no-brand, quality goods” philosophy.

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MARKETING/SOCIAL MEDIA

Target and world’s favorite nanny team up for some magical marketing

BY Marianne Wilson

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Target will be the lone advertiser throughout the movie. It will air all of the advertising spots in the chain’s ongoing Holiday Odyssey campaign, which tells the tale of three kids, Bullseye and a large cast of kids’ favorite characters.

In addition, the broadcast will include four custom shorts featuring Dick Van Dyke, a star of the movie, and Target’s Bullseye mascot as they explore Disney’s archives and look at various pieces of movie history. In a first for Disney, the spots are actually set inside the company’s archive warehouse.

“Each holiday season, we work with partners like ABC to create highly entertaining moments that will capture our guests’ attention during some of their favorite TV moments,” said Kristi Agyilan, senior VP, media and guest engagement for Target. “We know that during the mayhem of the holiday season, it’s also important for our guests to pause and create moments with their families. Target is not only bringing the beloved classic ‘Mary Poppins’ back to network TV, but we’re also sprinkling in some fun surprises for families to enjoy together.”

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