FINANCE

Dover Saddlery continues net loss in Q1; plans four-to-six new stores

BY Dan Berthiaume

Littleton, Mass. – Dover Saddlery, Inc. reported a net loss of $543,000 in the first quarter of fiscal 2014, virtually flat with the $538,000 net loss reported in the first quarter of the prior year. Total revenues for the first quarter of 2014 increased 9.4% to $19.7 million, from $18 million achieved in first quarter 2013.

Dover Saddlery plans on opening four to six new stores during fiscal 2014.

"I am pleased to report that the three Dover Saddlery stores opened in the fourth quarter of 2013 performed very well in the first quarter of this year,” said Stephen L. Day, president and CEO of Dover Saddlery. “The increase in selling, general and administrative expense was due primarily to increased direct marketing costs and increased labor and lease expenses associated with the new stores."

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MARKETING/SOCIAL MEDIA

Isaac Mizrahi New York completed omnichannel strategy with e-commerce site

BY Dan Berthiaume

New York — Xcel Brands announced the launch of the first Isaac Mizrahi New York e-commerce website, IsaacMizrahi.com.

Phase one of the user-friendly website will offer a wide array of Isaac Mizrahi New York product offerings including women’s sportswear, dresses, footwear, handbags, eyewear, watches, tech accessories and fragrance. Additionally, a dedicated section of the website will consolidate the brand’s recent social media feeds, providing a view into what inspires Isaac’s style.

The website will be expanded in fall 2014 to include an Isaac Mizrahi lifestyle blog and product lines exclusive to e-commerce.

Robert W. D’Loren, Xcel’s chairman and CEO, stated: "E-commerce was the next step for Isaac Mizrahi; it completes the circle for Xcel’s omnichannel sales strategy for the brand. Our omnichannel approach for Isaac Mizrahi now includes a significant and rapidly growing interactive TV audience, better department store doors, our own Isaac Mizrahi retail stores, and the new e-commerce site."

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SUPPLY CHAIN

Bon-Ton opens e-commerce fulfillment center in 2015

BY Dan Berthiaume

York, Pa. — The Bon-Ton Stores Inc. has secured a 743,000-sq.-ft. lease for a direct-to-consumer fulfillment center in West Jefferson, Ohio, with E Smith Realty Partners. The new e-commerce facility is expected to be fully operational and begin shipping orders by spring 2015.

The fulfillment center will create more than 130 jobs for Ohio residents, with additional seasonal positions expected to be created during the holidays. E Smith Realty partnered with Johnson Stephens Consulting and Rubin Advisors to assist Bon-Ton in a multi-state site selection process for its new e-commerce fulfillment center. Selection considered occupancy costs including taxes, incentives, transportation, utilities, labor and real estate.

“The comprehensive approach to site selection from E Smith Realty, Johnson Stephens and Rubin Advisors’ led us to the perfect solution in West Jefferson, Ohio,” said James Rawlins, senior VP of distribution and logistics at The Bon-Ton Stores, Inc. “I could not be happier with the process or the results.”

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