REAL ESTATE

DreamWorks to launch high-tech Santa experience in shopping malls

BY Marianne Wilson

New York — DreamWorks Animation is looking to bring a little bit of Hollywood magic to the nation’s shopping malls. The film studio has developed a high-tech Santa Claus experience, billed as "DreamHouse," that it hopes to roll out to malls for the holidays, with two developers, Forest City and General Growth Properties already buying in, the New York Times reported.

According to the report, Santa Claus will sit inside inside a 2,000-sq.-ft. cottage-like space whose walls are made up of giant video screens. Kids will go on a virtual sleigh ride with Shrek before meeting with Santa.

"It’s an amazing, beautiful, big theatrical statement that represents our efforts to diversify into new areas," DreamWorks Animation CEO Jeffrey Katzenberg told the Times.

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REAL ESTATE

Visit Peru at the mall in Short Hills, N.J.

BY Michael Fickes

Short Hills, N.J. — Visit Machu Picchu in Peru at The Mall at Short Hills this summer. In partnership with PromPeru: The Commission on the Promotion of Peru for Export and Tourism, The Mall at Short Hills will feature Peru-themed promotions from June 13 through July 10.

Highlights include:

An interactive exhibit of Machu Picchu: The centerpiece of the effort is a 20 X 30 ft. exhibit of the fabled Machu Picchu, the Incan citadel named one of the New Seven Wonders of the World in a 2007 international Internet poll.

Theories abound about Machu Picchu and its 150 buildings — baths, houses, temples and sanctuaries. Many archeologists say Inca emperors and nobles relaxed there. Others call it a religious site, given its location amid mountains believed to be sacred by the Incas. Still others theorize that it may have been a prison, trading center, agricultural testing station or a women’s retreat.

Peruvian Music by Duo Andino: Enjoy special Peruvian musical performances by Duo Andino on June 13, 14, 20 and 21 from 1 p.m. to 3 p.m.

Peruvian Floral Displays:
The Flower Wall at Grand Court features fresh cut Peruvian flowers, in displays that will be changed weekly.

Nazca Lines: Nazca Lines are ancient geoglyphs in the Nazca Desert in southern Peru. Removing reddish pebbles on the ground uncovers whitish-grayish ground beneath. Peruvians have discovered that they can remove pebbles and make lines that form shapes such as hummingbirds, spiders, monkeys, fish, sharks, orcas and lizards.

At the mall, a display at the Ball Fountain on the lower level creates a Nazca Line with coins.

Eat, Drink and Shop Peru at Short Hills

Allen Edmonds: 100% Pima Cotton solid pique polo shirts and cotton high neck layering t-shirts — made in Peru.

Aveda: Considered sacred by the Incas for its valuable life-supporting nutrients, quinoa has flourished in the Peruvian Andes for over 5,000 years. Aveda sources Peruvian quinoa for the protein in the Damage Remedy™ restructuring hair care.

In addition, indigenous people in the Tambopata region of the Peruvian Amazon collect and process Brazil nuts. The Brazil nut tree is one of the tallest and oldest trees in the Peruvian jungle, and the source of a rich protein complex used in the Aveda’s Color Conserve™ Strengthening Treatment.

California Pizza Kitchen: Serving Key Lime Pie inspired by fruit from Peru.

The Cheesecake Factory: Serving Kale and Quinoa Salad with quinoa from Peru. Lots of tender kale, quinoa, grapes, sweet red peppers, sunflower seeds and Parmesan cheese are tossed with lemon vinaigrette.

Chico’s: The Ultimate Tee is 96% Pima Cotton from Peru. Eight assorted colors are available for summer.

Forty Carrots: Normally only served as a special on Mondays, Forty Carrots will be serving Quinoa Burgers every day during the Peru program.

Lacoste: The iconic L1212 Polo Shirt, V-Neck and Crew Neck T-Shirts are all made in Peru with 100% Pima Cotton.

Legal Sea Foods: Legal Sea Foods will be serving the famous Pisco Sour every day during the promotion. Made with Pisco, fresh squeezed lemon, the Pisco Sour is a favorite drink of Peruvians.

Papa Razzi: Papa Razzi will also be serving the famous Pisco Sour every day during the promotion.

Williams-Sonoma: Marita Lynn of Marita Lynn Catering will be hosting a cooking demonstration of Peruvian dishes on July 11 from 12 p.m. to 3 p.m.


More Mall Marketing Spotlights

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REAL ESTATE

M-A-C Cosmetics leases Manhattan location

BY Michael Fickes

New York — M-A-C Cosmetics has signed a long-term lease at 853 Broadway in Manhattan’s Union Square, according to The Feil Organization, the building’s owner and manager. RKF represented M-A-C in the lease negotiations. The retailer plans to open in time for the 2014 holiday shopping season.

M-A-C will occupy a space on the ground floor and project a two-level storefront plus 14 ft. of frontage along 14th Street, giving it excellent visibility.

Located at the southwest corner of Broadway and 14th Street, the 157,000-sq.-ft. 853 Broadway is located in a rapidly growing retail district in and around Union Square.

Pedestrian traffic totals 350,000 people daily, and nearly 250,000 consumers visit the nearby Union Square Greenmarket weekly. The Union Square subway station is the fourth busiest in New York City, with more than 34 million riders yearly.

A façade renovation for the first five floors of the 21-floor office building will be completed in July. In addition, Feil is upgrading the rest of the storefront around M-A-C.

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