REAL ESTATE

DSW to launch new retail format under Yellow Box banner

BY Marianne Wilson

Columbus, Ohio — DSW Inc. is bringing women’s footwear brand Yellow Box into the retail arena. DSW’s Affiliated Business Group (ABG) division has entered into an agreement with Yellow Box Corp. to operate stores under the Yellow Box banner. The company plans to open Yellow Box stores throughout the United States, starting off with three to five store openings in 2014.

“Developing new footwear concepts is a key part of our enterprise growth strategy,” said DSW president and CEO Mike MacDonald. “ABG’s partnership with Yellow Box provides a new platform to bring the Yellow Box brand experience to new and existing customers. We are excited about this new specialty footwear retail concept, which will create a new avenue of growth for both DSW Inc. and Yellow Box Corporation."

The Yellow Box brand is best known for its jeweled sandals for women and girls. In addition to sandals, the stores will also carry, flats, dress shoes, boots and exclusive products.

"We are very excited to partner with the Affiliated Business Group in the development of our new Yellow Box retail stores,” said Terry Chen, founder and president, Yellow Box. “ABG’s expertise in footwear specialty retail will provide a unique consumer experience that brings our Yellow Box brand alive through branded retail stores."

DSW operates 403 stores under its own nameplate and runs another 357 shoe departments through its affiliated division.

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News

L’Oréal Paris taps new celebrity hair colorist

BY CSA STAFF

L’Oréal Paris has added celebrity hair colorist Kari Hill to its roster of experts, the beauty brand announced.

With more than 15 years of experience coloring some of the most well-known manes in Hollywood, Hill’s artistic perspective lends to her mastery of varied hair coloring techniques. She will join L’Oréal Paris global consulting colorist Christophe Robin in lending her insights and expertise to trend forecasting, product development, content creation and consumer education for the brand.

In her new role, Hill will be sharing her knowledge and insider tips with all women to help them recreate trend-setting and salon-quality hair color results at home using Mousse Absolue.

"We are thrilled to welcome Kari to the L’Oréal Paris family," said Karen Fondu, president L’Oréal Paris. "Her creativity and diverse coloring abilities married with her passion for education will help us further our mission of empowering all women to become their own beauty expert."

Kari currently works out of the Meche Salon in the heart of Beverly Hills, Calif., and balances her salon schedule with client house-calls and hair color work for red carpet events, premieres, film, TV and print.

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OPERATIONS

Staples testing 3D printing services in two locations

BY Marianne Wilson

Framingham, Mass. — Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Each store features a 3D printing center that lets consumers and small businesses create personalized products and use 3D printing hardware. Customers can also bring in their own 3D print-ready files to have them printed.

“3D printing offers enormous potential for small businesses, and by using Staples, they can print with the technology without having to invest in it,” said Damien Leigh, senior VP of business services for Staples. “The test with 3D Systems will help us learn about our customers’ needs for a local 3D printing service, and how Staples can help them make more happen for their business through 3D printing.”

With the new centers, both small businesses and consumers are able to learn more about 3D printing through demonstration areas where they can use design software and see 3D Systems printers in action. Each store has a photo booth to capture customers’ facial images for the purpose of personalizing 3D products like figurines, and customers can also print personalized smartphone cases.

In addition, the store has a 3D Systems expert on-site, along with trained store associates to help guide customers. Items will be printed on site or through 3D Systems and shipped directly to their offices or home.

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