REAL ESTATE

DSW opens two new stores

BY Dan Berthiaume

Columbus, Ohio – DSW Inc. is opening two new stores on March 14. The stores will be located in Schererville, Ind., and Birmingham, Ala.

Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways.

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MARKETING/SOCIAL MEDIA

NCR releases iPad POS solution with loyalty feature

BY Dan Berthiaume

Duluth, Ga. – NCR has released the NCR Silver subscription-based iPad POS solution aimed at helping small businesses create, run and manage reward programs. Loyalty complements the existing automated email and social marketing functionality in NCR Silver, making it even easier for cafés, shops, restaurants, boutiques, food trucks, and any small business to reward customers for repeat purchases.

Loyalty fits seamlessly into the checkout process, automatically tracking rewards with each sale so customers see exactly what they have earned and eliminating the need for paper punch cards. Rewards and customer information reside on the NCR Silver POS system and merchants retain all the data rather than share it through a third-party loyalty application.

“Satisfying your best customers is critical to the success of every small business,” said Justin Hotard, general manager, NCR Silver. “We added loyalty to go along with email marketing, customer history, and reporting to make NCR Silver the perfect fit to grow any small business.”

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OPERATIONS

The Buckle shuffles leadership

BY Dan Berthiaume

Kearney, Neb. – Michelle Hoffman has been appointed to the position of VP of sales and Kyle L. Hanson has been appointed to the position of VP, general counsel, and corporate secretary at The Buckle Inc., both effective immediately.

The company also made the following changes to its leadership team:

  • Karen B. Rhoads has been appointed senior VP of finance and CFO from her current position as VP of finance and CFO, which she has held since 1991.
  • Brett P. Milkie has been appointed senior VP of leasing from his current position as VP of leasing, which he has held since 1996.
  • Patricia K. Whisler has been appointed senior VP of women’s merchandising from her current position as VP of women’s merchandising, which she has held since 2001.
  • Robert M. Carlberg has been appointed senior VP of men’s merchandising from his current position as VP of men’s merchandising, which he has held since 2006.
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