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DSW taps VendorNet as omnichannel partner

BY Marianne Wilson

Boynton Beach, Fla. — Designer Shoe Warehouse Inc., has selected VendorNet to provide ship-from-store and dropship management solutions.

VendorNet, a wholly owned subsidiary of GSI Commerce, an eBay Inc. company, is a provider of cross-channel fulfillment and supply chain technology. DSW will use VendorNet’s StoreNet Live to implement omnichannel retail capabilities, including brick-and-mortar store fulfillment for online sales.

Through StoreNet’s Ship-from Store offering, DSW’s fleet of 364 stores will be positioned as direct-to-consumer fulfillment locations. DSW will leverage store inventory and personnel to fulfill store and online orders, recapturing sales that would have been lost due to out-of-stock conditions. StoreNet will also enable DSW to sell-through select store merchandise at higher margins based on specific criteria such as end-of-life products. In addition, DSW is deploying VendorNet Dropship Manager to further enhance product assortment and availability for its customers.

“With today’s consumers being more powerful than the purveyor of goods, out-of-stocks are unacceptable; customers will go elsewhere,” stated Roger Rawlins, SVP e-commerce, and leader of omnichannel initiatives at DSW. “We want to offer our customers universal inventory availability which is central to our omnichannel mantra ‘any shoe, anywhere, anytime.’ Deploying StoreNet will be a major milestone in making this mantra a reality.”

Rawlins cited a number of reasons DSW selected VendorNet as its omnichannel solutions partner, including best practice guidance, speed-to-market, a simple and intuitive user interface for its store associates, and the unequivocal endorsement from existing top-tier retail clients.

“At the end of the day, we found that StoreNet is hands-down the best solution for our store associates. Plus, it’s the closest turnkey omnichannel solution in the marketplace requiring little to no customization,” commented Rawlins.

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Ascena CFO to retire, succeeded by restaurant vet

BY Katherine Boccaccio

Suffern, N.Y. — Ascena Retail Group Inc. said Tuesday that CFO Armand Correia is retiring after 21 years with the company that is parent to Dressbarn, Justice and other brands.

Restaurant veteran Dirk Montgomery will succeed Correia, effective Jan. 16. Montgomery most recently served as EVP and chief value chain officer of Bloomin’ Brands, which operates the Outback Steakhouse and Bonefish Grill chains.

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Perry Ellis pilots Starmount mobile POS, launches chainwide rollout

BY Katherine Boccaccio

Austin, Texas — After a successful pilot during the 2012 holiday season, Starmount announced Tuesday that Perry Ellis International complete a chainwide rollout of Starmount mobile selling solutions in the first quarter.

The pilot involved 17 Perry Ellis stores, most going live before Black Friday with Starmount’s mobile POS solution. The initial deployment preceded the rollout of Starmount Connect and Engage which, when fully deployed, will help Perry Ellis increase the level of customer engagement throughout the store, enabling associates to use mobile devices for product and price lookup, product recommendations, clienteling, and to provide access to customer loyalty information.

One key capability, for example, is if an item is out of stock in the store, sales associates can check inventory and fulfill the order from other channels or store locations, without leaving the customer’s side.

"Starmount’s solutions will help Perry Ellis’ sales associates sharpen their focus on our customers, by engaging with shoppers on the sales floor," said Luis Paez, CIO, Perry Ellis International. "By making our sales associates more accessible throughout the store, we can consistently provide the kind of innovative, customer-centered brand experience that Perry Ellis is known for.”

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