SUPPLY CHAIN

DSW taps VendorNet as omnichannel partner

BY Marianne Wilson

Boynton Beach, Fla. — Designer Shoe Warehouse Inc., has selected VendorNet to provide ship-from-store and dropship management solutions.

VendorNet, a wholly owned subsidiary of GSI Commerce, an eBay Inc. company, is a provider of cross-channel fulfillment and supply chain technology. DSW will use VendorNet’s StoreNet Live to implement omnichannel retail capabilities, including brick-and-mortar store fulfillment for online sales.

Through StoreNet’s Ship-from Store offering, DSW’s fleet of 364 stores will be positioned as direct-to-consumer fulfillment locations. DSW will leverage store inventory and personnel to fulfill store and online orders, recapturing sales that would have been lost due to out-of-stock conditions. StoreNet will also enable DSW to sell-through select store merchandise at higher margins based on specific criteria such as end-of-life products. In addition, DSW is deploying VendorNet Dropship Manager to further enhance product assortment and availability for its customers.

“With today’s consumers being more powerful than the purveyor of goods, out-of-stocks are unacceptable; customers will go elsewhere,” stated Roger Rawlins, SVP e-commerce, and leader of omnichannel initiatives at DSW. “We want to offer our customers universal inventory availability which is central to our omnichannel mantra ‘any shoe, anywhere, anytime.’ Deploying StoreNet will be a major milestone in making this mantra a reality.”

Rawlins cited a number of reasons DSW selected VendorNet as its omnichannel solutions partner, including best practice guidance, speed-to-market, a simple and intuitive user interface for its store associates, and the unequivocal endorsement from existing top-tier retail clients.

“At the end of the day, we found that StoreNet is hands-down the best solution for our store associates. Plus, it’s the closest turnkey omnichannel solution in the marketplace requiring little to no customization,” commented Rawlins.

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Apr-09-2013 04:24 pm

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Apr-04-2013 09:43 am

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P.Lab says:
Apr-04-2013 09:43 am

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Mar-25-2013 09:41 am

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Mar-15-2013 12:22 pm

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STORE SPACES

LifeProof chooses BrightSign for POP displays in Best Buy

BY Staff Writer

Los Gatos, Calif. — BrightSign that LifeProof has deployed the company’s players in point-of-purchase displays in Best Buy retail stores. LifeProof, a manufacturer of rugged cases for iPhone and iPad, is using 1,600 inline displays in Best Buy’s 800 U.S.-based stores to engage customers and generate sales in the increasingly competitive iOS accessories market.

BrightSign’s players power sleek-looking, inline POP displays that integrate seamlessly into the store shelf. A landscape-oriented touch-screen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products’ key features. The screens loop video content and entice customers in the vicinity to interact with the engaging content on the touch-screen display. Upon interaction, customers have the ability to “drive” the presentation and learn more about the product that best suits their needs and lifestyle.

“We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products,” said Kyle Ballarta, marketing director at LifeProof. “BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them.”

In terms of cost, BrightSign offered LifeProof several advantages. With roughly 1,600 HD1020 players deployed in Best Buy stores across the country, the affordability of the players themselves gave LifeProof a cost-effective way to deploy the displays in all 800 stores while keeping the up-front costs well within budget. And with an uptime rate greater than 99.9%, BrightSign’s players gave LifeProof confidence that they could install the displays and nearly eliminate future maintenance costs altogether.

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P.Banik says:
Apr-17-2013 08:24 am

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P.Banik says:
Apr-17-2013 08:24 am

They have taken the right decision they should take the point-of-purchase display seriously. The more innovative they become with their approach the better are their chances of drawing customers to the site, they should also consider getting LED signage for their stores.

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Mar-15-2013 08:54 am

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REAL ESTATE

Construction starts on Woodhaven Plaza in Old Bridge, N.J.

BY Staff Writer

Old Bridge, N.J. — Construction and leasing are now under way on Woodhaven Plaza, a new neighborhood shopping center in Old Bridge, N.J.

Old Bridge-based R.J. Brunelli & Co. serves as exclusive leasing agent for the center, which will ultimately contain over 118,000 sq. ft. of space divided between four buildings. The property will serve as the retail component of Woodhaven Village, a planned residential community that already contains a mix of over 350 single-family detached homes, townhouses and apartments, as well as recreational areas. Both the retail and residential areas are being developed by Atlantic Realty of Woodbridge, N.J., which plans to build approximately 1,600 homes on the 1,454-acre site.

Leases are currently out for review with a fast-food chain, liquor store, hair salon, daycare center and martial arts studio. Other uses being targeted for the site include a small-scale supermarket, fitness center, dollar store, bank, dry cleaners and an independent pharmacy.

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J.Walker says:
Apr-14-2013 11:52 am

The property will serve as
The property will serve as the retail component of Woodhaven Village, a planned residential community that already contains a mix of over 350 single-family detached homes, townhouses and apartments, as well as recreational areas. Both the retail and residential areas are being developed by Atlantic Realty of Woodbridge, N.J., which plans to build approximately 1,600 homes on the 1,454-acre site.essayontime fraud

J.Walker says:
Apr-14-2013 11:52 am

The property will serve as the retail component of Woodhaven Village, a planned residential community that already contains a mix of over 350 single-family detached homes, townhouses and apartments, as well as recreational areas. Both the retail and residential areas are being developed by Atlantic Realty of Woodbridge, N.J., which plans to build approximately 1,600 homes on the 1,454-acre site.essayontime fraud

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Apr-13-2013 12:16 pm

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Mar-31-2013 06:00 pm

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Mar-31-2013 06:00 pm

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Mar-25-2013 09:43 am

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Jan-31-2013 01:53 am

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Jan-31-2013 01:53 am

I have heard also that they will build steel truss bridge after this project. The construction can surely affect traffic and they should finish it as soon as possible. We will wait for the opening of this project to witness the place and how it helps in our society.

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