News

DTLR Launches Mobile Marketing

BY CSA STAFF

Urban-fashion retailer Downtown Locker Room (DTLR) expects to increase store traffic and sales by targeting shoppers with text message-based promotions.

Male shoppers between the ages of 13 and 21 look to DTLR for the latest in urban-inspired footwear, apparel and music. Realizing cell phones are also a big part of this demographic’s lifestyle, the 65-store chain is currently developing a mobile-marketing program that will enable it to communicate with shoppers.

The retailer is partnering with Vesta Mobile Solutions, a Baltimore, Md.-based provider of text-messaging applications, to create a mobile text-messaging system. “DTLR understands the power of using the mobile phone as a marketing tool,” said Brandon Davenport, COO of Vesta.

By developing a mobile program, Hanover, Md.-based DTLR can communicate directly with shoppers via their mobile device. This enables the chain to be less reliant on conventional, costly media. The targeted messages will also enable the chain to create new revenue opportunities and improve customer loyalty.

In March, the team began developing and designing the program. DTLR is preparing to launch the text-messaging service by the second quarter.

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TECHNOLOGY

Report: Pizza giant becomes latest data breach victim

BY CSA STAFF

Pizza Hut is the newest chain to be compromised by cyber-thieves.

Cyber-criminals gained access to transaction data for orders placed on the company’s website or mobile app between the morning of Oct. 1 and midday Oct. 2. The company alerted customers via email about the attack on Saturday — almost two weeks after the incident occurred, according to The Miami Herald.

The incident was described as a “temporary security intrusion” since it lasted for about 28 hours. Pizza Hut’s correspondence with customers revealed that the hackers pilfered names, billing ZIP codes, delivery addresses, email addresses and payment card information — such as account numbers, expiration dates and CVV numbers, the report said.

Pizza Hut’s notification to customers explained that the intrusion impacted less than 1% of the company’s website visits — about 60,000 people — during the span of the breach.

Pizza Hut is talking to cybersecurity experts to further evaluate the incident and ensure they are protected against another attack. Affected customers are advised to look out for scams asking for personal information because of the hack, The Miami Herald reported.

To read more, click here.

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REAL ESTATE

Simon exec: New luxury center overdue in Fort Worth

BY Al Urbanski

People who still think of Fort Worth as the poor, cow-town stepchild of Dallas make a big mistake, according to the Simon Property Group executive who led the development of The Shops at Clearfork, the mall giant’s new center there.

“That’s not how the current residents like to think about it. Fort Worth’s a sophisticated city,” said Senior VP of Development Kathy Shields.

Built in partnership with Cassco Development, the 500,000-sq.-ft. retail center is anchored by Neiman Marcus and filled with a luxury lineup that includes Louis Vuitton, Tiffany, Tory Burch, and ZGallerie.

Also on board at Clearfork, which opened last month, are new-age retailers such as Tesla Motors and Mizzen+Main and a stable of trendy eateries the likes of Cru Food and Wine Bar, Luna Grill, Malai Kitchen, and Twigs Bistro and Martini Bar.

“There are plenty of shopping centers in Fort Worth, but when residents were looking for luxury, they had to make the trek to Dallas,” Shiels said. “This center was overdue in Fort Worth.”

Two office buildings totaling 120,000-sq.-ft. rise above The Shops promise to provide it with daytime traffic, and such mixed-use elements are likely to be a hallmark of new Simon centers going forward.

“In any new retail project we would take on, we would certainly seriously evaluate putting in office and residential,” she said.

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