MARKETING/SOCIAL MEDIA

Duane Reade pilots weather-based promotions

BY Dan Berthiaume

New York — Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer. Poncho users will receive their regular weather updates with select alerts featuring coupons for Duane Reade products that will help them battle the elements and their allergies.

Poncho’s tailored weather alerts include messages for sufferers of seasonal allergies with special notifications on days when the pollen count is particularly high. On these days, Poncho users will receive exclusive discounts that can be used for specified allergy relief products available in Duane Reade stores.

"At Duane Reade, we constantly strive to offer our customers what they need now, with one-stop-shop convenience and localized relevance to their everyday lives," said Calvin Peters, PR & digital communications manager for Duane Reade. "Weather is a perfect example of something that impacts people’s daily decisions, which is why collaborating with a personalized tool like Poncho affords us another way to provide our customers with products and services that are intrinsic to their individual lifestyle."

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News

Meijer expands digital shopping app

BY Dan Berthiaume

Grand Rapids, Mich. — Meijer has added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they’ve saved by shopping at the Grand Rapids, Mich.-based retailer. The new features are available for subscribers who enable the digital receipts option on their accounts and enter their mPerks ID each time at checkout.

While paper receipts will still print at checkout for all customers, digital receipts will appear 15 minutes after a purchase, and savings graphs on their mPerks accounts will update every 24 hours. Once the features are enabled, users will be able to track how much they have saved in the "Receipts & Savings" section of mPerks. Pie graphs break down savings into various categories and also display overall savings.

In addition to viewing on mPerks.com, the Receipts and Savings features can also be viewed via the Meijer app. The app is available as a free download for iPhone and Android smartphones through Apple Inc.’s App Store and the Android Market, and has many other features, including:

• View and clip digital coupons with the mPerks program.

• Create and check off items on a shopping list.

• Browse sale items and save to a shopping list.

• Earn total purchase savings from Personalized, Pharmacy and Baby Reward programs.

• Receive maps to a nearby Meijer store.

• Search and find products on a store map.

"Customers who enjoy our everyday low prices and take advantage of mPerks can really see how their savings are adding up and better recognize the overall impact Meijer makes toward stretching family budgets," said Michael Ross, VP of customer marketing and emerging technology.

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REAL ESTATE

Lane Bryant to open new store in Georgia

BY Dan Berthiaume

Columbus, Ohio – Lane Bryant is opening a new store in Kennesaw, Ga. The store will be located in Town Center at Cobb, right next to the store’s previous location at the mall.

The new store is slated to open March 21 and will have a grand opening celebration March 21-23.

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