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Duane Reade pilots weather-based promotions

BY Dan Berthiaume

New York — Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer. Poncho users will receive their regular weather updates with select alerts featuring coupons for Duane Reade products that will help them battle the elements and their allergies.

Poncho’s tailored weather alerts include messages for sufferers of seasonal allergies with special notifications on days when the pollen count is particularly high. On these days, Poncho users will receive exclusive discounts that can be used for specified allergy relief products available in Duane Reade stores.

"At Duane Reade, we constantly strive to offer our customers what they need now, with one-stop-shop convenience and localized relevance to their everyday lives," said Calvin Peters, PR & digital communications manager for Duane Reade. "Weather is a perfect example of something that impacts people’s daily decisions, which is why collaborating with a personalized tool like Poncho affords us another way to provide our customers with products and services that are intrinsic to their individual lifestyle."

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Meijer expands digital shopping app

BY Dan Berthiaume

Grand Rapids, Mich. — Meijer has added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they’ve saved by shopping at the Grand Rapids, Mich.-based retailer. The new features are available for subscribers who enable the digital receipts option on their accounts and enter their mPerks ID each time at checkout.

While paper receipts will still print at checkout for all customers, digital receipts will appear 15 minutes after a purchase, and savings graphs on their mPerks accounts will update every 24 hours. Once the features are enabled, users will be able to track how much they have saved in the "Receipts & Savings" section of mPerks. Pie graphs break down savings into various categories and also display overall savings.

In addition to viewing on mPerks.com, the Receipts and Savings features can also be viewed via the Meijer app. The app is available as a free download for iPhone and Android smartphones through Apple Inc.’s App Store and the Android Market, and has many other features, including:

• View and clip digital coupons with the mPerks program.

• Create and check off items on a shopping list.

• Browse sale items and save to a shopping list.

• Earn total purchase savings from Personalized, Pharmacy and Baby Reward programs.

• Receive maps to a nearby Meijer store.

• Search and find products on a store map.

"Customers who enjoy our everyday low prices and take advantage of mPerks can really see how their savings are adding up and better recognize the overall impact Meijer makes toward stretching family budgets," said Michael Ross, VP of customer marketing and emerging technology.

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Disney enlists with AAFES in fight for sales

BY CSA STAFF

Sizable new standalone sections of Disney brand consumer products have been created at 15 stores worldwide operated by the Army & Air Force Exchange Service (AAFES).

The merchandising initiative, dubbed “Disney at the Exchange” features a wide range of Disney, Marvel and Star Wars products and will be available in 15 AAFES installations by this summer. The assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content.

“Bringing Disney into Exchanges is another example of our continuing desire to deliver top brands directly to military shoppers around the world,” said Col. Tom Ockenfels, the Exchange’s chief of staff.

The sizable new sections will average about 627 square feet and include signage featuring Disney, Marvel and Star Wars logos as well as character images.

“The Walt Disney Company is proud to support the U.S. Armed Services, and it is an honor to bring the magic of Disney, Marvel and Star Wars characters and their cherished stories to service men, women and families around the world through this collaboration,” said Josh Silverman, EVP of global licensing for Disney Consumer Products.

The new departments arrive at 11 U.S. Exchange location next week including, Fort Campbell, Ky., Fort Leonard Wood, Mo., Fort Hood, Texas, Fort Benning, Ga., Fort Bragg, N.C., Fort Belvoir, Va., Travis Air Force Base, Calif., Fort Carson, Colo., Fort Bliss, Texas and two stores at Joint Base Lewis-McChord, Wash.

Overseas location schedule to open in May include Kaiserslautern Military Community Center and Grafenwoehr in Germany; Kadena Air Base, Japan; and Schofield Barracks, Hawaii.

In addition to the opening of Disney at the Exchange,” advanced screenings of the Marvel film “Captain America: The Winter Soldier” will take place for military families on March 29. The movie will open in civilian theaters on April 4.

“Disney was proud to be the first Studio to bring first-run movies to the Exchange’s continental U.S. base theaters last August with Planes,” said Dave Hollis, EVP of theatrical distribution at The Walt Disney Studios. “Disney at The Exchange’ is an exciting continuation of that relationship. We are honored to work with an organization whose mission it is to serve our dedicated military members and their families.”

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