OPERATIONS

Dunkin’ Brands extends CEO contract through 2018

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Brands Group Inc, the parent company of Dunkin’ Donuts and Baskin-Robbins, today announced the extension of Chairman and CEO Nigel Travis’s employment contract through December 2018. Travis, 64, whose contract previously ran through December 2016, joined Dunkin’ Brands as CEO in December 2008.

"Nigel has done an outstanding job at Dunkin’ Brands over the past five years," said Dunkin’ Brands lead director Raul Alvarez. "Since 2009, under the leadership of Nigel and his management team, Dunkin’ Brands’ nearly 100% franchised system has delivered a compounded annual growth rate of 6.2% in systemwide sales, had strong comparable store sales, added almost 3,300 net new Dunkin’ Donuts and Baskin-Robbins restaurants, and returned approximately $650 million to shareholders during its two-and-a-half years as a public company. Going forward, the company is well positioned for future growth, and Nigel and his team remain focused on driving franchisee profitability and delivering shareholder value."

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MARKETING/SOCIAL MEDIA

Walgreens, Roush Fenway Racing launch interactive promotion

BY Dan Berthiaume

Deerfield Park, Ill. – Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" interactive promotion, presented by Balance Financial Prepaid MasterCard from Walgreens. By registering their cards for the promotion, Balance financial card cardholders will be entered in the sweepstakes portion of the omni-channel promotion.

Cardholders can earn additional automatic entries, up to five times per day, by making a purchase or reloading their Balance financial cards. Consumers can enter between Feb. 23 and Oct. 15, 2014.Customers will be able to view webisodes of Roush Fenway Racing drivers in the Stage 3 Mustang which will the promotion’s grand prize, and also interactively vote on what route across the country drivers should take.

"The eye-catching design reflects the patriotism for which NASCAR fans are well known, and we are proud that our Race Around America Mustang will sport red, white and blue, so fitting for one of America’s greatest auto brands," said John Schmidtke, manager, Walgreens Loyalty Marketing.

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News

Arctic Cat runs EBay store with Shopatron

BY Dan Berthiaume

Thief River Falls, Minn. – Powersports brand Arctic Cat has expanded its e-commerce business by launching an EBay store using the Shopatron Marketplace ship-from-store application. The SaaS solution provides EBay customers with access to a range of official Arctic Cat gear and merchandise and expands inventory to include goods located in stores.

In addition, official Arctic Cat dealers can profit from online sales without opening their own e-commerce sites. Arctic Cat opened its EBay store in September 2013 and first launched its parts, garments and accessories online store with Shopatron in June 2011, an initiative that transformed the Arctic Cat marketing site into a full-fledged e-commerce site and added fulfillment capabilities like in-store pickup and ship-from-store.

“For several years, our partnership with Shopatron has enabled us to connect loyal Arctic Cat enthusiasts with our dealers,” said Rodney Larson, Senior Pricing Analyst at Arctic Cat. “The new eBay store takes that functionality to a whole new level, bridging the gap between our dealers and a marketplace that is seeing growth ahead of e-commerce growth.”

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