REAL ESTATE

Dunkin’ Donuts to develop 11 locations in New Orleans

BY Staff Writer

Canton, Mass. — Dunkin’ Donuts announced the signing of multi-unit store development agreements with two franchise groups to develop 11 restaurants throughout New Orleans.

The two franchise groups and their development plans include:

  • Alaa and Dhiya Esmail plan to develop six restaurants in New Orleans. Their first restaurant is planned to open in 2013 and the remainder by 2016.
  • BBC Foods, LLC plans to develop five new restaurants in New Orleans. Led by Bhavin and Bharat Chauhan, their first restaurant is planned to open in 2014 and the reminder by 2018.
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REAL ESTATE

No Rest for Bridget to open its first East Coast store

BY Marianne Wilson

Boston — No Rest for Bridget, based in Irvine, Calif., will make its East Coast debut in mid-March, opening a 1,300-sq.-ft. location on Boston’s Newbury Street.

The fast-fashion retailer specializes in affordable women’s clothing and accessories to 20- to 39-year-olds.

The store’s build-out is being handled by A&O Danner Companies, Plymouth, Mass., which is working with D2 Construction of Costa Mesa, Calif.

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OPERATIONS

Duane Reade seeks to expand customer engagement with location-based game from Niantic Labs

BY Staff Writer

New York — Duane Reade announced that its 250 plus stores are integrating into Niantic Labs’ new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.

"Customer engagement strategy via location-based gaming has elevated to new levels and Duane Reade understands that", said Calvin Peters, PR/Online manager for Duane Reade. "Strategically engaging gamification experiences that utilize LBS platforms are becoming increasingly relevant as mobile concentration within the retail space continues to expand. It’s important for us to be where our consumers are; including the virtual world. We’re excited to have this opportunity to work with Niantic Labs at Google and participate in this exciting new endeavor while continuing to provide the best possible customer experience."

An Ingress logo is located on the front window of Duane Reade stores around the city signaling players of the company’s participation and the existence of a value-added game asset located inside the store. Each asset will display its own unique code, which gives players a range of resources for playing the game including energy (XM), offensive and defensive game objects (resonators, weapons, shields) and possibly media objects. Each code may be used only once, but can be shared with each player’s online community. As the game evolved, cooperation across neighborhoods, cities, and countries will be needed to achieve the ultimate victory for either faction.

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