MARKETING/SOCIAL MEDIA

Dunkin’ Donuts launches social Valentine’s Day campaign

BY Dan Berthiaume

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

To be eligible, people must register through a special link, and Zoosk will randomly select up to a total of 1,000 winners to receive the Dunkin’ Donuts mGift. Also, on Valentine’s Day, Dunkin’ Donuts is conducting a “heartfelt” Twitter sweepstakes to celebrate the return of the brand’s heart-shaped donuts. From 8 a.m. to 12 p.m. EST, Dunkin’ Donuts is asking fans to tweet a special message for their own sweetheart, using the hashtag #DDHearts.

Fourteen participants will be selected to win a $20 mGift, while others may be selected for a special prize to help them show some heart: a $100 mGift and a special video to send to their Valentine. Each video will be posted to YouTube and tweeted back to the fan who entered, and will feature their own tweeted message and a heart-shaped donut personalized with the name of their sweetheart. The donut will be personally created and decorated by Rick Golden, Dunkin’ Donuts’ Manager of Donut Excellence.

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Buckle names veteran as VP of stores

BY Dan Berthiaume

Kearney, Neb. — The Buckle, Inc. has named Kari G. Smith to the newly created position of executive VP of stores effective immediately. In her new role, Smith will continue to provide leadership related to all aspects of the in-store shopping experience for Buckle’s customers; including the education and development of Buckle’s sales team.

Smith has been employed by Buckle since May 1978, when she started as a part-time salesperson. She has served in several roles of increasing responsibility since that time, serving in her current position as VP of sales since May 2001

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Jan. retail sales take a hit from Mother Nature

BY CSA STAFF

Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.

January retail sales released by the U.S. Census Bureau, which include categories such as automobiles, gasoline stations, and restaurants, decreased 0.4% seasonally adjusted month-to-month, yet increased 2.6% adjusted year-over-year.

Other findings from the January retail sales report include:

  • Building material and garden equipment and supplies dealers stores’ sales increased 1.4% seasonally-adjusted month-to-month and 3.3% unadjusted year-over-year.
  • Clothing and clothing accessories stores’ sales decreased 0.9% seasonally-adjusted month-to-month, yet increased 1.4% unadjusted year-over-year.
  • Electronics and appliance stores’ sales increased 0.4% seasonally-adjusted month-to-month, yet decreased 4.9% unadjusted year-over-year.
  • Furniture and home furnishing stores’ sales decreased 0.6% seasonally-adjusted month-to-month, and 2.1% unadjusted year-over-year.
  • General merchandise stores’ sales decreased 0.1% seasonally-adjusted month-to-month, yet increased 1.4% unadjusted year-over-year.
  • Health and personal care stores’ sales decreased 0.6% seasonally-adjusted month-to-month, yet increased 3.1% unadjusted year-over-year.
  • Non-store retailers’ sales decreased 0.6% seasonally-adjusted month-to-month, yet increased 6.5% unadjusted year-over-year.
  • Sporting goods, hobby, book and music stores’ sales decreased 1.4% seasonally-adjusted month-to-month and 1.5% unadjusted year-over-year.

“Following a solid holiday sales season, it seems that many consumers decided to take a break from the stores and shopping malls this January in an attempt to avoid winter weather,” NRF president and CEO Matthew Shay said. “While the dip in retail sales was somewhat anticipated, it is concerning that both jobless claims came in above projections and that consumer spending were flat in January; it’s not the way to kick off a new year.

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