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Dunkin’ Donuts partners with Discovery Channel for ‘Shark Week’ promo

BY Dan Berthiaume

Canton, Mass. — Dunkin’ Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."

Anyone who shares a selfie taking a bite out of a Dunkin’ Donuts breakfast item on Twitter or Instagram using the special hashtag #DDSharkWeek is eligible to win prizes including a $100 Dunkin’ Donuts Card and a Shark Week Prize Pack. Participants may also be featured on Discovery Channel’s "Shark After Dark.” Winners will be announced and their photos revealed on the show. The winning pictures also may be featured on Dunkin’ Donuts’ billboard in Times Square.

Dunkin’ Donuts and Discovery Channel are also offering their fans an interactive TV experience for Shark Week, designed and developed by Dunkin’ Donuts’ agency of record Hill Holiday, on the Xbox One video game and entertainment system from Microsoft. Fans who are watching Shark Week through their Xbox One can "snap" their Internet Explorer browser window to the edge of their TV screen that will provide a live feed of #SharkWeek social content, interactive quizzes, real time polls, and more while they continue to watch live programming on Discovery.

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Alliance Data to provide branded credit cards for BJ’s

BY Dan Berthiaume

Westborough, Mass. – BJ’s Wholesale Club has signed a new long-term agreement for Alliance Data Systems Corp. to provide co-brand credit card services. The BJ’s credit program will convert to MasterCard.

Alliance Data will launch a marketing and insights-driven co-brand credit card program customized for BJ’s in fall 2014. Alliance Data plans to purchase BJ’s existing portfolio of co-brand credit card accounts, enabling a smooth transition to current BJ’s cardholders. Details of the purchase price were not disclosed, other than to note it is well within norms of the industry. In spring 2015, the entire BJ’s credit portfolio will be converted to chip-enabled MasterCard credit cards.

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Academy Sports + Outdoors to enter Orlando, Fla., market

BY CSA STAFF

Academy Sports + Outdoors plans to open four new stores next year in Kissimmee, Lake Mary, Waterford Lakes and Melbourne. Although the sports, outdoor and lifestyle retailer is no stranger to Florida — with an established presence in Jacksonville, Pensacola and Tallahassee — these four new stores are the first in the Orlando area.

In addition, Academy has entered into a multi-year agreement with the Univ. of Central Florida.

"We are extremely excited to continue our store expansion further south into Florida and become an active member of the Orlando community," said Ken Attaway, Academy’s EVP and chief operating officer. "We look forward to offering active-minded families and outdoor enthusiasts in the Orlando area a fun new option for all their sports, outdoor and lifestyle needs at our everyday low prices."

Academy is known throughout the South and Midwest U.S. for its wide selection and everyday low prices on products such as golf equipment and apparel, fishing, team sports, casual and athletic footwear and apparel, hunting, camping, patio, barbecue, recreation and leisure, and sports and fitness equipment and gear. The stores will feature sports, outdoor and lifestyle products from top brands such as Nike, Adidas, Under Armour and Columbia.

All four Orlando-area stores will be approximately 63,000 sq. ft. Each store will create approximately 125 new jobs. The stores will provide many services including assembly and delivery, hunting and fishing licenses, scope mounting, bore sighting, line winding/spooling, propane exchange and racquet stringing and have a broad selection of local sports team gear.

"We want to welcome Academy Sports + Outdoors to the Orlando community and to the UCF family," said UCF director of athletics and university VP, Todd Stansbury. "With all the sporting events and outdoor recreation activities our region has to offer, we know our students and fans will be thrilled to have a shopping destination like Academy that also supports the Knights."

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