REAL ESTATE

Dunkin’ Donuts signs deal for 46 locations in South California

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with existing franchise group, Sizzling Donuts LLC for 46 new restaurants throughout the greater Sacramento, Calif., metro area and surrounding cities of Stockton, Modesto, Tracy, Manteca, Placerville and Davis, Calif.

During the past year, Sizzling Donuts, LLC has signed multi-unit store development agreements to develop more than 60 new Dunkin’ Donuts restaurants throughout Northern Utah, Denver, Colorado and Texas. The group currently operates 17 Dunkin’ Donuts restaurants in these markets.

Since opening California for franchise development in 2013, the company has executed store development agreements for more than 150 new free-standing restaurants. Franchise opportunities still remain available throughout California in Fresno, Bakersfield and Santa Barbara, Northern California, and portions of Southern California. There are plans for as many as 1,000 restaurants throughout the state.

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MARKETING/SOCIAL MEDIA

Report: Consumers seek digital value

BY Dan Berthiaume

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.

According to the Valassis Shopper Marketing Report, 71% of those who search the Internet for coupons have done so after hearing about it in social media; an average of 67% engage in showrooming, with Millennials at a much higher rate; 40% say their coupon usage has increased during the past year; and 24% report their use of smartphones to get deals has increased.

Other notable figures include:

• 85% of shoppers who use coupons search online and more than one-third say they are doing so more in 2013 compared to 2012;

• 40% have shared or traded coupons on social media, a 10%age point jump from 2012;

• 92% of Millennials use coupons to plan shopping lists;

• 51% of Millennials say their coupon usage has increased this past year, higher than all consumers and generational breakouts;

• 5% of Hispanic Internet users download coupons from retailer websites or mobile apps before shopping; and

• 70% have used a coupon found on social media; a 16%age point difference from all consumers.

“Marketers have access to a wealth of data and media choices. These results highlight the need for considering multiple touch points to deliver the right message using the right blend of print, digital and in-store media,” said Lisa Reynolds, Valassis VP, brand strategy and campaign solutions. “With a holistic view of the consumer, marketers can best identify their target audience and optimal ways to reach and activate them along their path to purchase.”

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News

Chinese e-commerce retailers share platforms

BY Dan Berthiaume

Beijing – E-Commerce China Dangdang Inc., a business-to-consumer e-commerce company in China, has entered into a strategic partnership with Yhd.com, whereby each company launches a flagship channel on the other’s platform. Yhd.com is a business- to-consumer e-commerce platform for food, beverages and imported food products in China and is majority owned by Wal-Mart Stores Inc.

Pursuant to the partnership, Dangdang opens a bookstore on Yhd.com, making its books and media merchandise available to Yhd.com’s customers, while Yhd.com opens a supermarket on the Dangdang marketplace. Both of these new stores offer the same products, pricing, logistics and customer service available on each company’s own official website.

"By partnering with Yhd.com, our customers now have access to a broader selection of grocery and food items from one of China’s leading online grocery stores,” said Peggy Yu Yu, executive chairwoman of Dangdang. “At the same time, Yhd.com can now provide its customers an extensive selection of books and media products from Dangdang, a name they know and trust. Utilizing strong category advantage is a meaningful way for both companies to enrich selection to their respective customers.”

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