Dyson to set up shop in the U.S.
The British brand best known for its bagless vacuum cleaners, bladeless fans and, most recently, high-tech hair-dryers is expanding its fledgling retail portfolio.
Dyson Ltd. will open a "Dyson Demo" store this fall at Yorkdale Shopping Centre in Toronto. Also in the works: a store at 640 Fifth Avenue in Manhattan, and one in San Francisco's Union Square.
Dyson has been exploring different ways to allow consumers to see, and interact with, its growing line-up of products. In August, it launched a partnership with Best Buy, opening in-store shops in some 90 Best Buy stores.
In July 2016, Dyson debuted its Dyson Demo freestanding store concept in London. The sleek, futuristic-looking space, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of products. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners. The store features a salon-like area where shoppers can have their hair dried and styled with the company’s latest invention: the “Supersonic” hairdryer.
“We think it’s important that people can experience our technology, can see and understand the inside of our technology,” Dyson CEO Max Conze told The Telegraph. “Our products have to be so good that if you try it you intuitively understand it.”
Click here to see photos of the London store.
Just want to point out that Toronto and Yorkdale mall are in Toronto, Ontario, Canada. Not the US.
Online home brand opens first store at Short Hills
Boll & Branch, until now an online-only seller of towels and linens, has opened its first brick-and-mortar location at the Short Hills Mall in New Jersey.
Claiming to sell the “World’s Most Comfortable Sheets,” Boll & Branch also offers towels and will inhabit a 2,137-sq.-ft. shop at the high-end, suburban mall known as one of the few to house Nordstrom, Neiman Marcus, Bloomingdale’s, and Macy’s under one roof.
“We’re thrilled to open our first-ever retail location at The Mall at Short Hills, right in our home state of New Jersey," said Scott Tannen, co-founder and CEO of Boll & Branch.
Mon Purse has also opened its first stand-alone store in the U.S. at the mall, a 2,392-sq.-ft. pop-up that will sell customizable European leather handbags and accessories.
Two other first-to-market stores opened at Short Hills recently: The Juice Shop Kitchen & Juicery and Calzedonia, a seller of hosiery and swimwear.
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Westfield signs deal with Uber
Westfield’s billion-dollar renovation of its Century City Mall in Los Angeles will include a swanky Uber Lounge when it is completed this fall.
Westfield has formed a partnership with Uber to facilitate use of shared rides at its centers nationwide. The mall owner will create drop-off and pick-up stations at every one of its U.S. properties, whose locations will be digitally mapped into the Uber app. The idea: make pick-ups and drop-offs easier and build mall traffic.
Century City’s Uber Lounge will feature modern design and furnishings and unnamed amenities to let customers “wait for their Uber in style,” said a press release
“Westfield’s shopping centers already have…digital enhancements such as product search, directional, and frictionless parking,” said COO William Hecht. The Uber deal, he added, “makes it more convenient than ever to travel to and from any Westfield destination.”
The service is not new to L.A. Caruso has for some time had a permanent Uber pick-up/drop-off location at The Grove. Last year it was the Uber’s busiest spot in the city with more than 2,000 drop-offs daily.
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