Eagles Wal-Mart-only album tops the charts
BENTONVILLE, Ark. Selling its first new album in 28 years exclusively through Wal-Mart Stores has proven successful for the Eagles, with the band capturing the top spot on the Billboard Top 200 chart, Billboard announced Tuesday.
In a separate announcement, Wal-Mart reported that the Eagles’ “Long Road Out of Eden,” released on Oct. 30 at Wal-Mart, Walmart.com, Sam’s Clubs and Samsclub.com, has sold more than 700,000 units in its first week of release, representing the largest first week sales of any music product at Wal-Mart in the last two years.
Despite the success of the album, at first it was not eligible to appear on the Billboard chart, because it was only sold at Wal-Mart. However, thanks to a policy change announced by Billboard Tuesday, exclusive album titles that are only available through one retailer are now able to appear on The Billboard 200 and other charts, effective with this week’s charts.
Office Depot debuts mobile marketing campaign
DELRAY BEACH, Fla. Office Depot today announced that it has launched a new mobile marketing effort designed specifically to reach today’s busy customers, providing them with options and control over how they receive marketing information.
These new services include the launch of an Office Depot mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities.
“We all live and work in a very busy and demanding environment, and providing our customers with relevant marketing materials and time-saving solutions is very important to Office Depot,” said Kristin Micalizio, vp of direct sales for Office Depot. “Office Depot provides customers with multiple channels in which they can shop for their office supply needs, and it is only natural that the same concept apply to our marketing efforts as well.”
Peiser steps down as ceo of Imperial Sugar
SUGAR LAND, Texas Imperial Sugar announced that Robert Peiser, its president and ceo since April 2002, will reduce his involvement with the company effective Jan. 29, 2008, the date of the company’s annual meeting.
Peiser will assume the position of vice chairman through January 2009 and will assist in strategic projects as well as with industry and governmental affairs. Imperial further announced that its board of directors has appointed John Sheptor, currently its evp and coo, to the positions of president and ceo also effective Jan. 29, 2008.
Peiser joined Imperial in early 2002 and was the architect of its subsequent financial restructuring, its continued balance sheet improvements, the development of an innovative approach to packaging in the consumer and foodservice market and improved operational performance as well as certain business development efforts.
“I am very proud of the accomplishments that our entire team of associates have been able to achieve since I joined the company,” said Peiser. “We transferred a financially weak organization with an attitude of having to make do in the commodity world of sugar into an extremely well capitalized company with a dedication to building on the innovations that we have developed so as to reduce the commodity nature of our business.