Earth Day is in the bag
Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.
“From how we build our stores to the way we interact with our guests, environmental sustainability at Target is integrated throughout our business,” said Shawn Gensch, Target’s VP marketing. “As part of Target’s ongoing commitment to sustainability, our Earth Month activities are designed to remind our guests of the many ways we can all make small changes, which together make a big difference.”
In addition to the bag giveaway, other components of the Earth Day promotion include a sweepstakes and online components. Target.com/eco will feature something called an EcoBoutique where customers can enter for a chance to win a $50,000 “refresh your nest’ eco home makeover with Target’s home style expert and LEED-accredited designer Sabrina Soto. The winning makeover will be feature on HGTV.
Visitors to the EcoBoutique can also purchase sustainable products, receive sustainable decorating tips from Soto, download coupons and enter for a chance to win hundreds of other sustainable prizes such as eco vacations, light, appliances and a chance to design a line of environmentally friendly cleaning products.
Time to make some margin
It’s all about the ladies this week at Target as the retailer’s promotional emphasis shifted to spring-time seasonal apparel and related accessories and categories. A quartet of youthful and exuberant models wearing Mossimo and Merona brand dresses were featured on the cover of the weekly ad at the sale price of $17.99. A slightly younger demographic is targeted on the page two and three spread with two groups of three girls sporting Xhilaration and Mossimo Supply Co. styles for $17.99. Also featured were such summer essentials as shorts, tanks, cami style tops, crew neck cardigans and lightweight leggings. In addition, Target featured a full page of handbags with a 20% price reduction and devoted another page to the launch of the intimate apparel line extension Gilligan by Gilligan & O’Malley.
The emphasis on higher margin softlines in the weekly ad follows the first three months of the year where Target demonstrated a strong promotional tendency toward featuring consumables on the cover of its weekly circular interrupted occasionally by a featured category such as swimwear, home or entertainment. Consumables this week were relegated to the back four pages of the 24-page ad.
Sears boosts employee CE knowledge with Creative Channel Services
LOS ANGELES — Creative Channel Services announced that it has significantly expanded its partnership with Sears Holdings Corporation by providing the CyberScholar employee-learning platform to five of the retailer’s store brands that carry home appliance and consumer electronics products. CCS has been delivering the CyberScholar solution to Sears’ full-line stores and now will deliver product and sales knowledge to Kmart, Sears Home Appliance Showrooms, Sears Appliance & Hardware, and Sears Hometown stores.
CyberScholar (www.cyberscholar.com) is CCS’ proprietary digital product-knowledge platform, enabling leading manufacturers to connect their brands to retail associates. The site offers manufacturers an economical solution to deliver training to dispersed stores, while offering retailers a flexible way to educate their staff and measure employee knowledge. More than 200,000 retail associates nationwide complete millions of individual product-information modules over the CyberScholar Network each year, increasing their product knowledge in order to elevate the customer’s shopping experience and deliver sales performance.
"Creative Channel Services is pleased that Sears Holdings Corporation has expanded its relationship with us to include five of its retail formats that sell electronics and appliances," says Andy Restivo, CEO and president of CCS. "Additional Sears employees and the Sears Hometown Stores Dealers now have access to standardized, up-to-date product information from dozens of manufacturers, which will help to increase in-store product knowledge and enhance millions of Sears’ customers buying decisions."