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eBay Enterprise increases adoption of omnichannel technologies globally

BY Marianne Wilson

King of Prussia, Pa. — eBay Enterprise, an eBay company, plans to increase adoption of omnichannel commerce technologies globally after securing 451 clients and 862 extension and renewals in the first half of 2014. The brands that turned to eBay Enterprise to power their retail growth include Alex and Ani, Boxpark, Destination XL, Karmaloop, MailPix and StubHub.

Current clients have also added new services to enhance the consumer experience.

“We have been using eBay Enterprise Dropship for four years and have seen great success with the solution in terms of expanding our dropship partner network, maintaining visibility to inventory, and eliminating manual processes,” said Chris Shortall, VP of customer service at menswear retailer Destination XL.

In January, Destination XL launched Ship-from-Store to leverage in-store inventory for online sales. As a result, we can minimize out-of-stock situations and sell down merchandise prior to markdowns.

“Both solutions have helped us improve our customer’s shopping experience by allowing us to offer more style, size and color assortments regardless of where the inventory is located,” Shortall said.

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Mi Pueblo Foods emerges from bankruptcy; names new CEO

BY Marianne Wilson

San Jose, Calif. — Hispanic supermarket chain Mi Pueblo Foods announced its formal emergence from Chapter 11 reorganization after having completed a necessary financial restructuring. The company also announced that Javier Ramirez has been named president and CEO. He will succeed Mi Pueblo founder Juvenal Chavez, who will be named chairman of the board.

Ramirez is a seasoned CEO in the Hispanic food and grocery sector.

"The road ahead will not be easy and we know that there is much work to be done, but we have already started to implement aggressive initiatives designed to reposition Mi Pueblo as a profitable entity and as a strong contributor to our local Hispanic communities,” Ramirez said.

As part of Ramirez’s post-Bankruptcy plan, he will be focusing his efforts towards enhancing the company’s authentic Hispanic product offering, improving customer service levels within Mi Pueblo’s stores and ensuring Mi Pueblo’s products are sold at fair and competitive prices in the marketplace.

"We also plan to share in our future successes by reinvesting in the communities we are fortunate enough to serve," Ramirez sauid. "In the near future, we will be introducing several new employee benefit programs for our colaboradores as well as several new initiatives focused on supporting our local communities."

Mi Pueblo received $56 million in financing from Chicago-based investment firm Victory Park Capital as part of the financial restructuring.

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Kenshoo matches clicks on search engine ads to Facebook audiences in real time

BY Marianne Wilson

San Francisco — Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

Kenshoo IDA gives marketers access to Facebook’s entire ad inventory, including mobile, as well as Facebook’s advanced filtering capabilities to further refine targeting on top of consumer search intent data.

Throughout a multi-month test period for a leading national retailer, Facebook campaigns targeting Intent-Driven Audiences achieved up to 110% higher ROI and 66% lower CPC than their analogous SEM campaigns, according to Kenshoo. Also, IDA campaigns on Facebook had significant positive impact on paid search campaign performance with SEM campaign conversion rate increasing by 19%, lifting paid search revenue by an incremental 22%.

"Facebook’s Custom Audience targeting capabilities allow marketers to reach the people that matter most to them – their loyal customers. Kenshoo’s Intent-Driven Audiences allows advertisers to bridge audiences across marketing channels by bringing together consumer intent signals from search campaigns and Facebook’s Custom Audience targeting capabilities to drive better results for their marketing efforts,” said Blake Chandlee, VP of partnerships, Facebook.

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