OPERATIONS

EBay strives for diversity

BY Dan Berthiaume

San Jose, Calif. – EBay Inc. has released its 2014 diversity report. The online auction retailer, whose global workforce is 58% male and global workforce is 61% white, says it has made improvements in workforce diversity but still has progress to make.

EBay’s global leadership is 72%, while its global technology wotkforce is 76% male. The non-tech workforce is much more gender-diverse, with a slight 51% male majority.

Looking at U.S. ethnic diveristy, whites occupy 72% of leadership roles and 70% of non-tech positions. Interestingly, whites only hold 40% of U.S. tech roles, with Asians occupying a 55% majority.

EBay cited several specific diversity achievements, including:

• More than doubling the number of women in leadership roles and increasing the share of leadership positions through its Women’s Initiative Network (WIN), founded in 2011.

• Receiving a 100% score on the Human Rights Campaign’s Corporate Equality Index (CEI) every year since 2009 for its LGBT workforce and community support.

• Using career sites including Black Planet, Black Women Connect, African American Careers, National Society of Hispanic MBAs and several others.

• Expanded veteran and disability outreach in the U.S. through HirePurpose and the Veteran Empowerment Organization, which are veteran outreach organizations, and GettingHired and Options Unlimited, which help place people with disabilities into career opportunities.

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News

PureFormulas boosts personalization with Oracle Commerce

BY Dan Berthiaume

Redwood Shores, Calif. – Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

PureFormulas implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments. The new platform allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship — all with revenue-increasing capabilities.

With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food. The retailer will also mine customer data, allowing for faster, more intelligent decision making. The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.

PureFormulas worked with Vachio Solutions Group (VSG), a Gold-level member in Oracle PartnerNetwork (OPN), for the implementation.

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FINANCE

Conn’s appoints finance expert to board

BY Dan Berthiaume

The Woodlands, Texas – Conn’s, Inc. has named William E. Saunders Jr. to its board of directors, Saunders will also become a member of the Audit Committee and the Nominating and Corporate Governance Committee.

Saunders has served as CEO of Community Choice Financial since June 2008, after joining the company as its CFO in March 2006. In May 2014, he was appointed as chairman of the board.

Saunders formerly held various positions in the investment banking industry with Stephens, Inc., Houlihan Lokey Howard & Zukin and SunTrust Equitable Securities after beginning his career with Arthur Andersen LLP.

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