OPERATIONS

EBay updates seller standards, returns policy

BY Dan Berthiaume

San Jose, Calif. – EBay is making updates to its seller performance standards and returns policy designed to promote and safeguard top-level sellers and also ease returns.

Starting with the Aug. 20 evaluation, a single new measure, the transaction defect rate, will replace the four individual detailed seller rating requirements for evaluating seller performance. The defect rate is the percentage of a seller’s transactions with one or more of the specific defects most predictive of buyers leaving eBay or spending less. A maximum 5% defect rate will be required for all sellers and a maximum 2% required to be a Top Rated Seller.

If sellers maintain a low defect rate, they will be rewarded with an enhanced position in Best Match search results. In general, the lower a seller’s defect rate, the better their position in Best Match.

Updates to eBay returns include a new message to buyers on the item page. A new holiday returns option will extend returns to Jan. 31 on all purchases from Nov. 1 through Dec. 31. The new option will be available to all sellers to add to their listings starting in September 2014. It will be required for listings to earn Top Rated Plus benefits. In addition, category and item-specific updates will help ensure buyers can browse and search quickly and easily.

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ROFDA names Park City Group exec as advisor

BY Dan Berthiaume

Gardendale, Ala. – Independent grocer cooperative ROFDA, the Retailer Owned Food Distributors & Associates, has appointed Park City Group director of business development Christina Romas to its seven-member advisory council. ROFDA’s advisory council was created to provide the organization’s leadership team with input, information and feedback representing the interests of ROFDA’s associates and suppliers in support of its mission.

“We are pleased and honored to have Christina represent Park City Group on ROFDA’s Advisory Council,” said Randall Fields, CEO of Park City Group. “ROFDA’s ongoing promotion of a safer food supply chain aligns with ReposiTrak’s mission to reduce risk, safeguard brands and refocus food safety on prevention. We look forward to continue working closely with the ROFDA organization to help them realize their goals.”

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FreedomPay names EBay exec as VP

BY Dan Berthiaume

Radnor, Pa. – E-commerce platform provider FreedomPay has named Marc Pereira as VP of technology. Pereira joins FreedomPay after serving nearly 12 years in strategic executive roles at eEBay Enterprises.

With nearly 20 years of e-commerce and technology experience, will be responsible for overseeing, envisioning and maintaining the company’s technology infrastructure, which covers both the development process and the network infrastructure management operations. He most recently served as a senior manager of developer and technology tools for EBay. Prior to that, he was a senior technical manager and a senior software engineer.

“Marc joins our senior management team in a crucial role,” FreedomPay CEO Tom Durovsik said. “Our industry is evolving rapidly and Marc represents the level of elite talent that keeps us in a leadership position. Our technology is our lifeblood, and Marc’s background insures our commitment to making payments smarter.”

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