Eddie Bauer and PlayNetwork launch Emerging Artist Program
Redmond, Wash. — Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.
“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”
As a music and media partner, PlayNetwork joined forces with Eddie Bauer to open up new ways for customers to explore the world of music through the Eddie Bauer brand and across multiple touch points. By enlisting emerging and established artists to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer will offer customers a branded entertainment experience that also tells a unique musical story.
To initiate the ongoing Eddie Bauer Emerging Artist Program, PlayNetwork’s in-house production team will create artist video segments that will be broadcast in Eddie Bauer stores, online and through social media channels, featuring interviews and live performances from the event, as well as programming artist music releases in Eddie Bauer stores and outlets.
“The partnership with Eddie Bauer is a perfect example of how retail and music can come together in a dynamic and impactful way, and with the Emerging Artist Program launch, Eddie Bauer customers will have new ways to connect to the brand across multiple touch points,” said Brian Hirsh, senior vice president, media services at PlayNetwork.
The Eddie Bauer Emerging Artist Program will be launched with a private daytime showcase on March 19, at the South by Southwest Music Conference and Festival in Austin, Texas. It will continue with live events and concerts at sponsored events throughout the nation.
VF Corp. to open 400 U.S. stores over next five years
New York City — VF Corp. plans to open 400 U.S. stores across its various brands during the next years. The company, whose stable of banners include Vans and The North Face, discussed its plans at an investor conference held recently in New York City.
In addition to the U.S. expansion, VF is looking to open some 225 stores in Europe and 80 in Asia. The expansion is expected to bring the company’s global store count to 1,500 units.
Do it Best names three new merchants
Fort Wayne, Ind.-based Do it Best Corp. announced the appointment of new merchandise managers to replace three retiring managers, effective April 1, 2011.
The co-op appointed Gary Loosle for lawn and garden – green goods, Josh Meyer for paint and sundries, and Chris Steinlicht for rental and store supplies.
In their new positions, Loosle, Meyer and Steinlicht will lead the hardware and lumber buying cooperative’s efforts to improve member profitability in their respective areas through Do it Best Corp. retail service centers (RSCs) and drop-ship programs. Responsibilities include vendor selection, negotiations, new product introductions and planogram development.
Loosle replaces Randy Kipfer who is retiring after a 35-year career with Do it Best Corp. Loosle joined the co-op in 2005 as a merchandise manager in the electrical department. He most recently was merchandise manger in the fastener, pet, farm and ranch department.
Prior to joining Do it Best Corp., Loosle worked in the hardware industry on a corporate level and in his family’s hardware stores in Utah. He holds a bachelor’s degree in business management from Weber State University and a master’s in logistics management from Michigan State University.
Meyer succeeds Dick Wise, who is retiring after 33 years with the hardware and lumber co-op. Meyer began his career with Do it Best Corp. in 2002. He has been an associate merchandise manager in both the paint and plumbing departments.
Meyer worked in the banking industry and as a professional painter before joining Do it Best Corp. He graduated from Anderson University with a bachelor’s degree in finance.
Steinlicht fills the position of the retiring John Augsburger, who worked for Do it Best Corp. for 31 years. He came to the co-op in 2008 as associate merchandise manager for hand tools. Steinlicht was in management for a national electronics chain and the banking industry prior to joining Do it Best Corp. He holds a bachelor’s degree in marketing from Indiana Tech.
“We thank Dick, John and Randy for their nearly 100 years of combined service to our members and for their contributions to the company,” said Steve Markley, VP merchandising for Do it Best Corp. “I know Gary, Josh and Chris are excited about their new roles as they work to continue to strengthen our vendor programs and offerings. Their experience, skills and industry knowledge will serve our members well."