Eddie Bauer and PlayNetwork launch Emerging Artist Program
Redmond, Wash. — Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.
“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”
As a music and media partner, PlayNetwork joined forces with Eddie Bauer to open up new ways for customers to explore the world of music through the Eddie Bauer brand and across multiple touch points. By enlisting emerging and established artists to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer will offer customers a branded entertainment experience that also tells a unique musical story.
To initiate the ongoing Eddie Bauer Emerging Artist Program, PlayNetwork’s in-house production team will create artist video segments that will be broadcast in Eddie Bauer stores, online and through social media channels, featuring interviews and live performances from the event, as well as programming artist music releases in Eddie Bauer stores and outlets.
“The partnership with Eddie Bauer is a perfect example of how retail and music can come together in a dynamic and impactful way, and with the Emerging Artist Program launch, Eddie Bauer customers will have new ways to connect to the brand across multiple touch points,” said Brian Hirsh, senior vice president, media services at PlayNetwork.
The Eddie Bauer Emerging Artist Program will be launched with a private daytime showcase on March 19, at the South by Southwest Music Conference and Festival in Austin, Texas. It will continue with live events and concerts at sponsored events throughout the nation.
Simon opens second Premium Outlet Center in South Korea
Indianapolis — Simon Property Group announced that, in partnership with Shinsegae, it has opened Paju Premium Outlets, its second Premium Outlet Center in South Korea.
The 328,000-sq.-ft. center houses 160 stores, including international and domestic brands. Strategically located in Paju, Gyeonggi Province, the center is approximately 50 minutes northwest of downtown Seoul.
The collection of brands includes Armani, Coach, Elie Tahari, Escada, Jill Stuart, Lanvin Collection, Marc Jacobs and Vivienne Westwood. Major local brands include Mine, Obzee and Time.
Paju Premium Outlets is an outdoor village designed with an Art Deco style architecture. Eco-friendly elements have been added such as solar-energy, water-heating and clearstory windows in the parking garage.
The company’s first outlet center in South Korea, Yeoju Premium Outlets, located southeast of Seoul, opened in 2007 and introduced upscale outlet shopping to the country.
The Premium Outlets portfolio includes 69 Premium Outlet Centers including 57 in the United States, one in Puerto Rico, eight in Japan, two in South Korea and one in Mexico. Premium Outlet Centers in the United States are located primarily in or near major metropolitan markets such as New York, Los Angeles, Boston and Chicago and visitor markets such as Orlando and Palm Springs.
Schneider Electric helping to develop LEED demand response credit
New York City — Schneider Electric and the Lawrence Berkeley National Laboratory are collaborating to enhance the current demand response credit for the LEED (Leadership in Energy and Environmental Design) certification.
The energy management company and federally funded lab, along with energy strategy consultant Skipping Stone, are developing the credit to allow commercial building owners to earn LEED points for participating in utility or wholesale market demand response programs. Skipping Stone will also provide members of LEED certifier the U.S. Green Building Council (USGBC) with a searchable, national database of existing demand response programs.
USGBC will launch a series of utility service territory pilots, to encourage adoption of demand response and the revised LEED credit. Skipping Stone will manage these pilots, and will coordinate with potential participating utilities, market operators, regulators, technology and service providers and other interested parties.
The revised credit will be published later this spring. After feedback from participating building managers and the collection of market research results, it will then be considered for integration into the Energy and Atmosphere category of the next version of the LEED rating system, which is due to be published in November.