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Edible Arrangements acquires FruitFlowers

BY Marianne Wilson

Wallingford, Conn. — Edible Arrangements announced the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers and Fruitflowers.com.

"We are thrilled to welcome the FruitFlowers team to the Edible Arrangements family," said Edible Arrangements’ president Rob Price. "The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services."

Price said that FruitFlowers will continue to operate under the FruitFlowers brand during the integration phase and customers should notice no changes.

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Panera Bread on hunt for new CFO

BY Marianne Wilson

St. Louis — Panera Bread Company announced that Roger Matthews, executive VP and CFO, has resigned his position to pursue other opportunities.

Effective Aug. 6, Bill Moreton, executive vice chairman of Panera Bread, will serve as interim CFO as the company conducts a search for a full-time replacement. Moreton has previously held the positions of CEO, co-chief executive officer and CFO of Panera Bread. Matthews will transition his remaining duties through the end of August.

"We thank Roger for his contribution and counsel during his time at Panera," said Ron Shaich, Panera’s chairman and CEO. "I appreciate his dedication and passion to the business, and wish him every success in his next role."

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Tune acquires MobileDevHQ

BY Dan Berthiaume

Seattle – Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.

Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.

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