MARKETING/SOCIAL MEDIA

Edible Arrangements names CVS marketing head as president

BY Dan Berthiaume

Wallingford, Conn. – Robert Price, former senior VP and chief marketing officer for CVS/pharmacy, has been named president of Edible Arrangements LLC. At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs.

Prior to CVS/pharmacy, Price’s held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.

"This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth," said Tariq Farid, founder and CEO of Edible Arrangements. "A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have."

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MARKETING/SOCIAL MEDIA

Consumers seek healthy QSR choices

BY Dan Berthiaume

Kansas City, Mo. – Healthy options are becoming increasingly important to customers of quick-service restaurants (QSRs). These latest trends are detailed in a new white paper, "QSRs and America’s Changing Tastes," by Sullivan Higdon & Sink (SHS) FoodThink.

Key takeaways from this white paper by SHS FoodThink that hint at a desire for more from QSRs:

• Forty-eight percent of consumers want more opportunities to customize orders.

• Fifty-one percent want QSRs to give them more options for sides.

• Fifty-eight percent say healthy options are important when selecting a QSR.

"Consumers want it all. They want their fast food to be convenient and low-cost, but now it also has to be of higher quality, healthier and use interesting flavor combinations," said Erika Chance, senior FoodThink researcher. "QSRs that have a mixture of these unique qualities, in addition to the basics, will be able to differentiate themselves."

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FINANCE

Signet Jewlers closes $400 million senior notes offering

BY Dan Berthiaume

Hamilton, Bermuda – Signet Jewelers Ltd. has closed the offering of $400 million senior unsecured notes due 2024 by Signet U.K. Finance PLC (a wholly owned indirect subsidiary of Signet). The notes will bear interest at a rate of 4.7% per year and mature on June 15, 2024.

Interest on the notes will be payable semi-annually on June 15 and Dec. 15 of each year, commencing December 15, 2014. The sale of the notes closed May 19, 2014. Signet intends to use the net proceeds from the offering to pay a portion of the consideration for its proposed acquisition of Zale Corp.

J.P. Morgan Securities LLC, Fifth Third Securities, Inc. and PNC Capital Markets LLC acted as joint book-running managers for the offering.

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