Edible Arrangements targeting malls with new Edible To Go concept
Wallingford, Conn. — Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.
The streamlined mall units are decorated with colorful, contemporary graphics and offer fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements. Guests can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings.
The first Edible To Go locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall, just outside Philadelphia. The Chandler Fashion Center, Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.
“The launch of our new Edible To Go Locations is a major step forward for our company,” said founder and CEO Tariq Farid. “It’s all about bringing our wonderful fruit treats and service to guests in new and innovative ways.”
RadioShack names former J.C. Penney exec as VP, communications
Fort Worth, Texas — RadioShack has named marketing and communications executive Merianne Roth as the company’s new VP of communications, a newly created role at the electronics retailer.
She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.
Target to open new location in Spokane, Wash.
Minneapolis — Target said it plans to open a new store in Spokane, Wash., in July 2014.
The 135,000-sq.-ft. store, part of the Regal Plaza shopping center, will be the retailer’s third location in the Spokane area.
“Target is pleased to open its third store in the Spokane area,” said Bryan Everett, Target’s senior VP of stores in the Midwest and Northwest regions. “Washington continues to be a great market for Target, and we are committed to being a good neighbor and developing long-lasting relationships with guests and the Spokane community.”