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Efird joins Fred’s as president

BY CSA STAFF

MEMPHIS, Tenn. Fred’s Inc. today announced that the company has named Bruce Efird president, succeeding John Reier, who becomes vice chairman of the board of directors. Efird will join the company on Sept. 22.

Efird most recently served as evp of merchandising for Meijer Inc., a leading supercenter retailer in the Midwest with more than $13 billion in sales. There he was responsible for all merchandising functions, including softlines, home furnishings, drug store, general merchandise, groceries and perishables. He also was in charge of marketing and advertising functions as well as pricing and e-commerce for the chain’s 179 stores across a five-state area. Prior to that, Efird was evp and general manager for Bruno’s Supermarkets Inc. in Birmingham, Ala.

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Warner names HD-DVD marketing head

BY CSA STAFF

BURBANK, Calif. Dorinda Marticorena, vp of kids and sports marketing at Warner Home Video, has been promoted to senior vp of worldwide high-definition, replacing Steve Nickerson, who announced plans to leave WHV at the end of September.

In her new role, Marticorena will report directly to Mark Horak, evp and general manager of & worldwide operations and new packaged media, and will lead the company’s efforts to promote mainstream adoption of the high-definition DVD formats.

“I look forward to immediately collaborating with my domestic and international colleagues in this new role and doing all that is necessary to ensure success of the high-definition format in their markets as quickly as possible,” said Marticorena.

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Wild Planet gets new marketing vp

BY CSA STAFF

SAN FRANCISCO Wild Planet Entertainment has hired Scott Masline as vp of marketing. In this position, Masline will manage the company’s new girl-focused brands and oversee all related marketing functions. Masline reports directly to Jeff Cleary, senior vp of marketing.

Masline has held various positions of leadership throughout his 23 years in the toy industry, including director of marketing for Mattel, vp of marketing for LeapFrog, and senior vp of marketing for Wham-O. 

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