Eileen Fisher adds e-commerce solution
Irvington, N.Y. Apparel retailer Eileen Fisher added an e-commerce solution to support its cross-channel shopping experience.
The Buy Anywhere, Fulfill Anywhere Commerce solution, from San Diego-based Escalate, is comprised of integrated e-commerce, contact center, order management and fulfillment modules, all designed to improve the retail customer experience by seamlessly merging cross-channel capabilities in the store, on the phone and over the Web.
“It is important that we are able to take what customers love about our stores and express that online with creativity and brand consistency,” said Lauren Croke, the chain’s director of Web and e-commerce.
The suite also has functionality to manage and fulfill customer orders across all areas of their business, including e-commerce, contact center, stores, order management and fulfillment, distribution centers and supply chain. Escalate’s consulting partner, Acquity Group, is installing the solution.
Looking ahead, Eileen Fisher will leverage its recent Escalate e-commerce integration with New York City-based global e-commerce solution provider, FiftyOne Global e-Commerce, to begin marketing its Web site to shoppers internationally.
Brown Shoe acquires remaining interest in Edelman Shoe
St. Louis Brown Shoe announced it has acquired the remaining 50% interest of Edelman Shoe, a leading designer and marketer of fashion footwear, from the founders of the company, Sam Edelman and Libby Edelman.
Brown Shoe’s partnership with Edelman Shoe began in 2007 when it purchased a 42.5% investment, and expanded its ownership to a 50% stake in 2008.
Sam Edelman and Libby Edelman retain their respective roles as president of the Sam Edelman division and head of marketing, and will continue to be based in Edelman Shoe’s Manhattan offices and design studios. The company is in talks to expand the Sam Edelman brand into accessory and clothing categories including handbags, swimwear and eyewear.
Best Buy to open 13 new U.S. stores
MINNEAPOLIS Best Buy announced plans to open 13 new U.S. Best Buy stores in the second fiscal quarter 2010, including its first store in Wyoming and second in Alaska.
Best Buy currently operates 1032 U.S. Best Buy stores in 49 states and in Puerto Rico, among other operations.