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Einstein Noah expands store-level data access

BY Dan Berthiaume

Lakewood, Colo. — Einstein Noah Restaurant Group Inc. has adopted MicroStrategy as its enterprise analytics standard. The company said an expansion of MicroStrategy licenses will allow it to rapidly deploy and extend its mobile application that provides store-level information to its management team.

The focus will be on migrating from traditional grid reports to delivering similar information in a highly visual and interactive manner to generate rapid insight into operational performance at the store, region, and brand level. In addition, Einstein Noah is using MicroStrategy Mobile to monitor restaurant evaluation information from customer surveys providing feedback regarding customer satisfaction. Tracking sales and cost information for each individual store will be combined with customer service ratings, providing company leadership a more detailed view of store and staff performance.

“In our opinion, MicroStrategy is the most complete business intelligence solution available, including data warehousing technology, reporting, analytics and mobility,” said Dan Cunningham, senior VP of IT at Einstein Noah Restaurant Group. “In 2013, we launched a new BI project leveraging MicroStrategy that enabled our ability to migrate from Excel based reporting to a user-friendly mobile application. Our new mobile application has been incredibly well received, and we look forward to further development and enhancements.”

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PayWith launches mobile payment solution

BY Dan Berthiaume

Vancouver, Canada — PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices. PayWith has signed a North American license agreement with a global payment network that allows PayWith to provide merchants and consumers with a secure and convenient smartphone-based payment, loyalty rewards, and commission sales solution.

With this license agreement, millions of merchants in North America who are able to process credit cards can choose to accept mCards and engage with their customers using the PayWith platform. PayWith’s suite of services includes mobile payment, loyalty rewards programs, customer acquisition campaigns, mobile gift cards, a range of social media marketing, fund-raising for non-profits and associations, as well as customer tracking and analytics for merchants. PayWith does not share data relating to the consumer’s purchase of a mCard with any third party.

"The mCard is a really simple way for shoppers to securely purchase goods and services using nothing more than their phone,” said PayWith CEO David Strebinger.” Merchants who sign up to use this PayWith technology will be able to offer a convenient and secure mobile payment platform and open a new door to marketing directly to their customers — with no new hardware or software required.”

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RetailMeNot updates mobile app

BY Dan Berthiaume

Austin, Texas — RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

  • Personalized mobile alerts that will notify users of offers from their favorite stores, within geo-fenced shopping destinations.
  • Smarter geo-fence notifications that will only be sent to consumers while they are in the vicinity of one of 6,000 shopping locations (malls, shopping centers) for an extended period of time.
  • Mall-specific pages will first list coupons from users’ favorite stores.

"Simply put, we made the app better. Our users told us that they wanted our app’s popular geo-fence notifications to evolve and show deals that reflected their store preferences, and we listened," said Jag Bath, senior VP of product, RetailMeNot, Inc.. "Our goal with this release was to make the app an enhanced utility for consumers who are actually in shopping mode and to provide them a more personalized experience when they sorted through offers in RetailMeNot’s database."

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