REAL ESTATE

Electronic Arts makes retail debut with EA Sports Experience

BY Marianne Wilson

New York City — Videogame maker Electronic Arts has entered the retail arena, opening the EA Sports Experience store, at the Charlotte Douglas International airport, Charlotte, N.C. It will open two additional U.S. airport locations by the end of 2011.

The store sells EA Sports’ games and branded apparel, as well as gear from local sports teams. It features televisions with live sports programming, comfortable seating and electrical outlets to charge portable devices. Customers can also play their favorite EA Sports video games.

“With a passionate local sports fan base and more than 20 million flyers traveling through the Charlotte Douglas International airport each year, this was an ideal location to open this venue,” said Christopher Erb, VP brand marketing, EA Sports. “We’re excited to extend our brand and products to new audiences by providing unique and premium experiences for consumers.”

Additional EA Sports stores are planned to open at the Salt Lake City International Airport in October and the Will Rogers World Airport in Oklahoma City in November.

“Paradies is proud to begin its exclusive partnership with EA Sports,” said Gregg Paradies, president and CEO. “We look forward to expanding our relationship with this innovative brand to offer customers a true interactive experience, unlike any other found in airports today.”

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REAL ESTATE

Banana Republic opens first store in Russia

BY Staff Writer

San Francisco — Gap has opened its first Banana Republic store in Russia, in Moscow’s AfiMall City. In related news, the company will open its first Gap store in Belgrade, Serbia, on Friday.

“We are very proud to not only be introducing Banana Republic to Russia, but also opening our 200th franchise store,” said Stephen Sunnucks, president, international, Gap. “This is a significant landmark for our goal of growing our franchise store base to 400 by 2014.”

The Serbian store will be managed under a franchise deal with The Marinopoulos Group.

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GGP Malls host 9/11 remembrance events

BY CSA STAFF

Chicago — General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11.

In partnership with the 9/11 Day of Service and Remembrance, GGP is performing acts of service and encouraging others to do the same by registering a pledge on www.911day.org. The 9/11 Day of Service and Remembrance was created to inspire millions of people to annually pay tribute by pledging to perform good deeds, support charitable causes, volunteer and engage in acts of compassion.

“September 11, 2001 is one of those dates in our lifetime we’ll always remember where we were and the emotions we felt. I am proud GGP is honoring the 10-year anniversary by hosting remembrance events in our local communities and inspiring others to make a difference,” said Sandeep Mathrani, CEO, GGP. “Whether it’s making a donation to a local charity, or maybe more importantly, donating our time, we all should take pause to honor the heroic deeds that took place that day and those who lost their lives.”

Service and Remembrance activities and events taking place throughout the GGP portfolio include: Chicago-based staff participating in a 9/11 Signature Service Day to help revitalize a school with players from the Chicago White Sox; a remembrance ceremony at Ala Moana Center (Honolulu, Hawaii) with military buglers, drill teams and a hula dedication; the placement of 3,000 American flags at the main entrance of Coral Ridge Mall (Coralville, Iowa), representing the lives lost on 9/11; planting a remembrance garden in front of Oakwood Center (Gretna, La.) that will be dedicated to the first responders; and a collection drive at Natick Mall (Natick, Mass.) to support the Massachusetts Military Heroes Fund service project to build 1,000 care packages for service men and women overseas.

Other activities taking place include special lunch deliveries for local fire fighters, tribute walks, in-kind donations and other volunteer events to support active military.

In addition, displays, posters, signs and brochures blanketing 130 GGP malls will encourage shoppers to visit www.911day.org to make a pledge of support. A powerful public service announcement will flash across the giant video screen at Fashion Show on the Las Vegas Strip, as well as on video screens in GGP malls across the country.

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