DESIGN/CONSTRUCTION

Electronics accessories brand goes physical

BY Marianne Wilson

Belkin, which sells accessories for smartphones and tablets, has entered the brick-and-mortar space.

The company has opened a store newly renovated Terminal 6 at Los Angeles International Airport (LAX) with the Hudson Group.

The store, which features a charging station, sells a variety of accessories, including chargers, cables, and screen protectors. It carries about 100 skus.

“With the opening of our first retail store at LAX, we are excited to introduce the world to the latest Belkin products in one place," said Erik Burgers, director of sales, Belkin. "As we continue to innovate in the accessories market, this outpost will be a great place for consumers to stock up on the latest chargers and other travel must-haves to power and protect all of their mobile devices."

Hudson Group said it has increased the amount of in-store space for electronics consistently each year for the past four years.

“Consumer electronics accessories are a big seller across the board – especially charging and device protection products. With airport officials predicting a record of 24.5 million passengers passing through the airport this summer, it's the perfect time to collaborate with Belkin to open a stand-alone storefront in one of the busiest terminals at LAX,” said John Bradley, merchandising, Hudson Group.

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ECOMMERCE

Study: No fast sale with online shoppers

BY CSA STAFF

Retailers like to promote and capture impulse purchases, but need to think longer-term for e-commerce.

According to the latest E-commerce Quarterly Report from marketing platform provider Monetate (covering the first quarter of 2016), only 42% of all online purchases happen in the first 60 minutes following a shopper’s first visit to a website. An additional 9% of all online purchases happen in the six hours immediately following those first 60 minutes. Another 16% happen roughly one day after a shopper first visited a site, 28% happen between 26 and 41 hours after a first site visit, and. 5% of all purchases happen nearly two days after a shopper first visited a site.

The study also finds that despite the proliferation of consumer mobile devices, the desktop is still completely dominant in e-commerce. Ninety percent of all e-commerce consumers used a desktop to begin shopping online, and 91% completed their purchase on a desktop.

Desktops also accounted for 75% of all e-commerce-related page views, although they were especially high during the work hours of 8 a.m. – 4 p.m. Mobile and tablet share of e-commerce-related page views peaked during commuting hours, early mornings and late nights at about 40-45%. Mobile phones always have a larger share than tablets.

Overall online shopper engagement peaks between 8 a.m. and 3 p.m., suggesting that a lot of e-commerce activity happens during work hours. U.S. e-commerce conversion rate for the quarter was 3.02%, on track with the global 3.01% conversion rate.

Looking at site visits by platform, the study found that Windows is by far the most popular platform for consumers to conduct e-commerce activity (40%), followed by iOS (33%). Android (15%) and Mac (11%) are the only other platforms with significant share. Chrome OS, Linux and Windows Phone combine to support the remaining 1% of consumer e-commerce activity.

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DEALS

Delray Beach shopping center sells for $33 million

BY Al Urbanski

New Century Commons, a shopping center in Delray Beach, Florida, has been purchased by Menin Development for $33 million, according to a report in the Sun Sentinel.

Seller of the 84,551-sq.-ft. center was Linton 510 LLC, which faced uncertainty over the future of one of its anchors, Sports Authority, which filed for bankruptcy in March. Questions about cash flow going forward complicated the closing of the sale, though a Menin spokesman told the South Florida newspaper that several retailers have inquired about the Sports Authority space.

In its court filing, the once market-leading sporting goods chain said it would be forced to close all 463 of its locations if no white knight came to its rescue. Reuters reported that Dick’s Sporting Goods made an offer for 17 Sports Authority locations.

It’s nothing but good news for Dick’s, meanwhile. Goldman Sachs this week upgraded the retailer’s stock to its “Conviction Buy List,” a step above “Buy.”

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