MARKETING/SOCIAL MEDIA

Elephant Bar herds loyalty members

BY Dan Berthiaume

Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.

The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

In addition to boosting visits from loyalty members, Elephant Bar can also use the geofencing solution to obtain insight into about popular entry and exit points, as well as data about performance during different parts of the day.

“When we analyzed the first three geofencing campaigns that we conducted with Paytronix, we discovered that approximately 30% of the Elephant Bar Rewards members messaged came into one of our locations on the same day,” said Suzanne Gross, senior marketing manager at Elephant Bar. “That level of incremental business proves that we have a real opportunity here with geofencing to offer more relevant messaging to our rewards members.”

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OPERATIONS

Starbucks launches big jobs initiative — with a little help from its friends

BY Marianne Wilson

Chicago — Starbucks Corp. is ratcheting up its already significant commitment to job creation.

The coffee giant is teaming up with such other retail powerhouses as Walmart, CVS Health, Walgreens, Macy’s, Target and J.C. Penney in an ambitious jobs program to hire 100,000 16- to 24-year-olds "who face systemic barriers to jobs and education" by 2018 through apprenticeships, internships, training programs, and both part-time and full-time jobs.

The coalition efforts were spearheaded by Starbucks chairman and CEO Howard Schultz, who in March committed to hiring at least 10,000 young, low-income people over the next three years. The new program, called “100,000 Opportunities Initiative,” will kick off in August, at a job fair in Chicago, where the participating companies expect to collectively train more than 2,000 youth and make at least 200 on-the-spot job offers.

The founding companies in the new initiative include CVS Health, HMSHost, J.C. Penney, Macy’s, Potbelly Sandwich Shop, Starbucks, Taco Bell, Target, Walgreens and Walmart, along with Alaska Airlines, Cintas, Hilton Worldwide, JPMorgan Chase, Lyft, Microsoft and Porch.com.

“As business leaders, I believe we have a critical role to play in hiring more Opportunity Youth and offering these young people excellent training, and the chance to dream big and reach their aspirations,” said Schultz. “The rules of engagement for philanthropy are changing. It’s not just about writing a check; rather, our approach is focused on creating a coalition of like minds with local knowledge, expertise on-the-ground and the ability to scale the social impact of an initiative like this to create pathways of opportunity for the literally millions of young people who can benefit from this program.”

Schultz has made job creation a Starbucks’ priority for some time. In 2011, the chain launched “Create Jobs for USA,” and in. In 2013, Starbucks committed to hiring at least 10,000 military veterans and their spouses by 2018.

In line with the new efforts, a foundation run by Schultz and his wife, Sheri Schultz, is contributing $30 million toward local job training and mentorship programs. In an op-ed in the New York Times on Monday, the couple wrote they were approaching the problem through the lens “of our own experiences.”

“Howard grew up in public housing in Brooklyn, where he watched his father struggle to support his family,” the couple stated. “Sheri grew up in a middle-class family in Lima, Ohio, where her father helped those who were less fortunate. We have both known countless individuals who grew up without role models or even a basic education. We have seen what is possible when these people are given a chance to succeed.”

To read the full article, click here.

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News

Shoes.com still in growth mode

BY CSA STAFF

Shoes.com is laucnhing new efforts to make the shopping experience more convenient and accessible for customers on the go.

The company has launched a refreshed, mobile responsive OnlineShoes.com website and iOS app, designed to keep up with customer demand and enhance the mobile shopping experience for customers. The company will also release a mobile app for the Android platform that will debut later this summer.

“Smartphones and tablets have changed the way consumers shop, making it easier than ever to not only discover new products, but purchase them whenever, wherever. Knowing that our customers are mobile-savvy, we wanted to ensure that we make the shopping experience on the OnlineShoes.com website easy and as accessible as possible for our on-the-go customers,” says Roger Hardy, CEO of SHOES.COM and OnlineShoes.com. “With the mobile-friendly OnlineShoes.com website, our customers will now have the ability to browse, discover and purchase the latest shoes and accessories from the convenience of their smartphone or tablet.”

More than 60% of smartphone users identified increased convenience and ease of use as the key reasons they prefer using mobile apps according to eMarketer, and the new OnlineShoes.com mobile app will do just that – with an updated interface and features that will provide consumers with a custom curated experience, OnlineShoes.com customers will feel like they have their own personal shopper in the palm of their hand.

Mobile now accounts for 50.3% of all ecommerce traffic. It’s also expected to grow to encompass nearly 30 percent of ecommerce sales in 2019, according to eMarketer. Coupled with this, a responsive site will adapt to any device – even future ones. There’s never been a better time to double down on mobile.

The company owns and operates SHOES.COM, OnlineShoes.com and SHOEme.ca and is headquartered in Vancouver, Canada.

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