EnVu and CBL partner on interactive media program
New York City — Interactive media company enVu said it has partnered with mall owner CBL & Associates Properties to deploy an immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation’s Top 20 designated market areas.
The enSpire platform utilizes interactive floor projection displays that engage consumer interaction with the featured content while providing a memorable experience for mall visitors and enhancing brand recognition and purchase intent for advertisers.
EnSpire is currently active in 29 CBL shopping center locations including Arbor Place Mall in Georgia, Cross Creek Mall in North Carolina, Hanes Mall in North Carolina and Coastal Grand Crossing in South Carolina. Future expansion plans include 12 additional market-dominant shopping centers within the CBL portfolio.
The new enSpire 2.0 platform features a new design that incorporates eye-catching panels made of tension textile that surround the ceiling installation — offering additional branding or advertising opportunities.
“We are always seeking out new technologies that enhance the shopping experience during the path-to-purchase,” said Jim Ward, senior director — brand development for CBL. “We are excited to bring the enSpire platform to CBL malls across the country, allowing our shoppers to experience the newest advances in interactive advertising.”
Report: British retailer plans U.S. expansion
New York City — British footwear and apparel retailer L.K. Bennett plans to open 30 to 40 stores in the United States during the next three to five years, Women’s Wear Daily reported.
The company will open its first U.S. stores this spring, with British footwear and apparel retailer L.K. Bennett plans to open 30 to 40 stores in the United States during the next three to five years, Women’s Wear Daily reported.locations in Chicago and Atlanta.
Marimekko to open U.S. flagship
New York City — Finnish retailer Marimekko will open a flagship in Manhattan this fall. The company is also expanding its collaboration with Crate & Barrel.
The 4,000-sq.-ft. store will feature Marimekko’s wide-ranging product mix, which includes furnishings fabrics, home goods, apparel and accessories. It will be designed by the Japanese architectural firm IMA.