News

ePrize becomes HelloWorld, releases SaaS platform

BY Dan Berthiaume

Pleasant Ridge, Mich. – Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

● Live event activation: Jumbotron games, photos, tweets and texts to screen, for concert tours, sporting events, tradeshows and retail.

● Promotions: Sweepstakes, instant-wins, trivia, photo contests and advergames.

● Loyalty programs: Points-based, social engagement or advocacy programs with a range of reward options and prize catalogs.

● In-store activation: Digital coupons, scavenger hunts, mobile clubs, and POS integration.

"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities, but have also made engaging with consumers complicated with multiple vendors and complex software," said HelloWorld CEO Matt Wise."In the same way Salesforce.com and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. We’re proud to pave the way for brands to take advantage of this exciting and evolving medium.”

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MARKETING/SOCIAL MEDIA

Matrix launches Google Glass beauty app

BY Dan Berthiaume

New York – Hair care brand Matrix, a subsidiary of L’Oreal USA, is launching Matrix Class for Glass, a new Google Glass app. Class for Glass features a three-phase rollout, including an exclusive blogger video series, the Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform.

Also coming in late spring 2014, Class for Glass will house an exclusive library of content that can be downloaded by consumers and professionals. The blogger video series will feature tutorials that capture styling sessions directly from the eye of the stylist, and Eye for Style will offer appointments with celebrity stylist George Papanikolas, who will capture each person’s style and finish service via Google Glass and subsequently email the video to the client to serve as a personalized at-home tutorial.

"This new initiative will completely transform the hair styling experience," said VP and general manager of Matrix Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done. We’re extremely excited to be leading the way in professional and consumer hair education with this initiative.”

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OPERATIONS

CVS acquires infusion services provider

BY Dan Berthiaume

Woonsocket, R.I. – CVS Caremark has completed the acquisition of Coram LLC, the specialty infusion services and enteral nutrition business unit of Apria Healthcare Group Inc. Coram cares for approximately 165,000 patients annually and has 4,600 employees, including 600 nurses, 350 pharmacists and 250 dietitians, operating primarily through 85 branch locations and six centers of excellence for patient intake.

Coram is expected to generate approximately $1.4 billion in revenues during the first twelve months following the close of the deal. Including one-time transaction and integration costs, as well as the interest associated with the $2 billion of senior notes issued to fund this transaction, the transaction is expected to have an immaterial impact on CVS Caremark’s overall financial results in 2014. The transaction is expected to add $0.03 to $0.05 cents to the company’s adjusted earnings per share in 2015, the first full year following the close of the deal.

Barclays served as the company’s financial advisor on the transaction, while Sullivan and Cromwell LLP served as legal advisor, and Dechert LLP served as legal advisor from an anti-trust perspective.

"With the acquisition of Coram, we have expanded our competitive offerings in specialty services," said Jon Roberts, president of CVS Caremark Pharmacy Services. "From a capabilities perspective, no other organization brings the range of specialty assets, the depth of experience and integration of care that the combination of CVS Caremark and Coram can deliver."

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