MARKETING/SOCIAL MEDIA

Epsilon partners with Bulldog for marketing solution

BY Dan Berthiaume

Dallas – Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.

Gameplan provides the ability to predict revenue results against marketing tactics, while also providing marketing executives with real-time analysis against plan. Epsilon leadership decided on Bulldog Gameplan as the end-to-end solution that could help implement a global campaign planning and budgeting framework in the cloud.

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OPERATIONS

Einstein Noah Restaurant Group names McAlister’s chief as CEO

BY Dan Berthiaume

Lakewood, Colo. — Einstein Noah Restaurant Group announced the appointment of Frank G. Paci as president and CEO, effective Sept. 15. Paci succeeds Michael Arthur who has filled the position on an interim basis since February 2014. Arthur will continue to serve as a board director.

Nelson Heumann, chairman of the board, stated: “Frank is a highly experienced executive and an exceptional leader in the restaurant industry. We are delighted to welcome him to Einstein Noah Restaurant Group. After conducting an extensive search, which included evaluating the qualifications of dozens of well-regarded candidates, we are proud to have selected an individual who we believe has the passion, talent and expertise to strengthen and grow our business.”

Paci is an accomplished executive with over 25 years of experience leading top retail brands. He most recently served as president and CEO at McAlister’s Deli, a 300 plus unit fast casual concept, since September 2010.

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FINANCE

The Children’s Place names group VP, finance

BY Dan Berthiaume

Secaucus, N.J. — The Children’s Place announced the appointment of Robert Vill as group VP, finance, effective Sept. 8. He will report to Michael Scarpa, COO and CFO.

Vill has over 36 years of financial and operational management experience. He joins The Children’s Place from Kate Spade & Company (formerly Fifth & Pacific Companies, Inc. / Liz Claiborne) where he spent 15 years holding financial leadership roles of increasing responsibility, serving most recently as senior VP, finance and treasurer, leading the finance, treasury and investor relations functions.

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