Esprit continues search for North American licensee
Hong Kong — Asian-based apparel retailer Esprit reported Thursday a net profit of $71.6 million for the six months ended December, beating Wall Street estimates.
The retailer said it remains on track to close its directly managed stores in North America by end-March 2012 and will continue to look for a licensing partner.
Esprit had reported earlier it was in the process of closing its stores here and would close all its outlets in North America if it failed to find a partner to take care of the business.
H-E-B unveils colorful ad campaign
Santa Monica, Calif. — Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B’s logo.
The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB’s social media channels, including YouTube.com/HEB.
With H-E-B’s red background as the canvas, each spot conveys a word- and picture-driven story designed to engage parents and families.
“We wanted to find a way to bring a little more fun and humanity to what was essentially a price-driven message,” said Chris Smith, The Richards Group’s brand creative group head. “Because it’s not about saving money; it’s about the people you’re saving money for.”
RadioShack announces Mexico head
Fort Worth, Texas — RadioShack Corp. said Thursday that it has named William "Bill" Nebes III as senior VP, overseeing the company’s operations in Mexico.
Nebes will report to Jim Gooch, president and CEO.
Nebes has served as VP of Mexico operations for RadioShack since February 2009, shortly after RadioShack acquired full ownership of the Mexico business in December 2008.