Insights

Esri’s Tapestry Segmentation offers insight to changing population

BY Katherine Boccaccio

Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

Tapestry, which provides accurate, structured classification of U.S. neighborhoods based on segmentation methodology and socioeconomic and demographic characteristics, uncovered current trends including reduced incomes, lower home values, and an increasingly diverse population. A steady shift in household types from traditional to nontraditional families and an aging population are also portrayed.

“Tapestry segments reflect both the stability of gradual change in a maturing population and the impact of big events like the Great Recession," said Catherine Spisszak, data products manager at Esri. "Though many segments are new in order to depict this change, most segments remain the same so users can easily transition to the next generation of the system."

Esri provides access to Tapestry data across the ArcGIS platform in reports, web maps, infographics, and data enrichment, so anyone can easily understand local markets.

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Insights

Capri Capital Partners launches Capri Retail Advisors

BY Katherine Boccaccio

Chicago — Capri Capital Partners has formed Capri Retail Advisors, an affiliate that will focus on retail opportunities in underserved and evolving retail trade areas in strategically selected major U.S. metropolitan markets.

Ross Glickman, former chairman and CEO of Urban Retail Properties, has been named president and CEO of the new affiliate. Ken Lombard, former president of the Starbucks in-store entertainment division and also former president of Magic Johnson’s urban retail real estate development company, is chairman and chief investment officer.

"Ross and Ken possess a wealth of experience and exceptional expertise in the retail investment, development and property management arenas,” said Quintin E. Primo III, chairman and CEO of the real estate investment advisory Capri Capital Partners. “But both also understand the urban landscape, realize the significance of changing demographics and know how to craft projects tailored to diverse constituencies with changing, yet specific, wants and needs.”

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Scholastic plans new multi-platform series TombQuest

BY CSA STAFF

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

The website includes a game that allows children to create Egyptian mazes, as well as an online community for users to discuss the books and provide a space for fan fiction.

"With the online game, kids are encouraged to broaden their imaginations, create their own worlds, and share them with their friends,” Scholastic Trade Publishing President Ellie Berger said. TombQuest is the culmination of everything we’ve learned to date and we look forward to reaching millions of kids worldwide with this immersive new reading experience."

TombQuest will be published in the U.S., New Zealand, Canada, the U.K. and Canada. The site will launch for beta testing in December, and launch fully in February 2015 when the series’ first book, “TombQuest Book 1: Book of the Dead” is released.

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