News

Ethan Allen appoints former ad exec as chief brand officer

BY CSA STAFF

DANBURY, Conn. — Ethan Allen Interiors has appointed Dave Moore as the company’s VP and chief brand officer.

“Ethan Allen has been here for over 80 years,” Ethan Allen’s chairman, president, and CEO Farooq Kathwari explains, “but we must do everything we can to make sure our brand is as relevant today and tomorrow as it has always been.”

Moore has spent his career creating iconic advertising for many of the world’s most famous brands, including AT&T, Sprint, Nestle, Johnson & Johnson, Exxon Mobil, Motorola, Coke and GM as well as Ethan Allen.

He was most recently at Manhattan-based ad agency AFG&, where he was co-chief creative officer. Prior to that he was executive creative director at McCann-Erickson New York, where one of his accounts was Ethan Allen.

“I love interior design, I love the immediacy of retail, and I love the culture at Ethan Allen,” Moore said. “It’s a perfect fit.”

Moore also served as chief creative officer at McCann Detroit, where he oversaw one of the first-ever viral videos, the award-winning Tiger Trap for Buick starring Tiger Woods, and created Pure Michigan.

“I am delighted to have Dave join our team full time,” added Kathwari. “More important, I am excited for him to get to work helping us take this great brand to the next level.”

Ethan Allen Interiors is a leading interior design company and manufacturer and retailer of home furnishings. The company offers free interior design service to its clients and sells a full range of furniture products and decorative accessories through ethanallen.com and a network of approximately 300 design centers in the United States and abroad. Ethan Allen owns and operates eight manufacturing facilities including five manufacturing plants and one sawmill in the United States plus two plants in Mexico and Honduras. Approximately 70% of its products are made in its North American plants.

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News

Brita joins First Lady to encourage people to drink water

BY CSA STAFF

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.

As a supporter, Brita has committed to raising awareness and money for the efforts. To that end, in the next year, Brita is dedicating a significant amount of marketing and advertising efforts to promote the effort, including working with actress Eva Longoria to create a uniquely designed on-the-go water bottle. In addition, Brita will be talking up the "Drink Up" campaign via its partnership with NBC’s "The Biggest Loser."

"Drinking water is one of the easiest choices every one of us can make each day," said PHA’s chief marketing officer Drew Nannis. "Drinking more water isn’t about counting ounces, saving calories or dropping sizes; we want people to know that more water helps you do more. Brita — and the rest of our supporters — understand that and we’re thrilled that Brita is supporting PHA to promote these efforts.

"Brita is extremely proud to stand with the First Lady and the Partnership for a Healthier America to promote this important effort to get Americans drinking more water," said Ed Huber, general manager for Brita. "We are pleased to show our commitment to improving the nation’s health by using our marketing muscle and products to help spread the word about the importance of Drinking Up."

Brita water-filtration products are marketed by the Clorox Company, a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2013 revenues of $5.6 billion.

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OPERATIONS

DC Mayor vetos ‘living wage’ bill; council to consider override

BY Marianne Wilson

New York — Washington, D.C., Mayor Vincent Gray vetoed a controversial bill that would have required Wal-Mart Stores and other large retailers to pay their employees at least $12.50 an hour. The bill applied only to retailers with stores of 75,000 sq. ft. or larger, at least $1 billion in annual sales and non-unionized workforces.

The D.C. Council approved the bill, officially called the Large Retailer Accountability Act but more commonly called the “living wage” bill, in July on an 8-5 vote, one short of a veto-proof majority. It will consider overriding the veto, as early on Tuesday.

The mayor announced his veto a letter to the council chairman, and said he would seek a minimum-wage hike for all employers, not just large retailers.

In the letter, Gray said the bill was “not a true living-wage bill, because it would raise the minimum wage only for a small fraction of the District’s workforce.” He added the bill is a “job-killer,” citing threats from Wal-Mart and other retailers that they will not locate to the city if the bill becomes law.

Wal-Mart had made known its intent that it would abandon plans for three of the six stores it has planned for the D.C. area if the bill became law.

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