ECOMMERCE

Etsy looks to take bite out of Michael’s, Jo-Ann’s

BY Marianne Wilson

Online marketplace retailer Etsy.com is looking to expand its base of sellers by entering the estimated $40 billion to $44 billion craft supplies market, which is dominated by such retailers as Michael’s and Jo-Ann’s Stores.

In its largest expansion to date, Etsy announced it will launch Etsy Studio, which will sell craft supplies and offer DIY tutorials, in April. It is the first new marketplace Etsy has built from the ground up since it debuted in 2011.

The company described its new initiative as a "global market dedicated to craft supplies that seamlessly combines inspiration and shopping in one place.’

"When it launches this spring, visitors will be able to shop original DIY projects and tutorials alongside all of the supplies they need to bring those creative projects to life,” the company stated.

The new marketplace, which plans to launch with nearly 8 million items, will have a listing fee that similar to the fees in place for sellers on the Etsy platform.

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WORKFORCE

C-store chain improves workforce management operations

BY Deena M. Amato-McCoy

Love’s Travel Stops & Country Stores is getting its stores on the same page.

The convenience and fuel chain, which operates more than 400 locations in 40 states, employs more than 17,000 people. By adding Reflexis Workforce Manager, it will have a consistent way to manage its budgeting, forecasting, and labor scheduling across the enterprise.

Love’s is also adding Reflexis’ Time and Attendance, Reflexis Task Manager, and Reflexis StoreWalk retail store auditing solutions, the company said.

The company, which was attracted to the solution’s functionality and Reflexis’ track record of fast and successful implementations, will roll out all solutions chainwide.

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C-SUITE

Nation’s largest specialty bedding retailer names chief marketing officer

BY Marianne Wilson

Mattress Firm has tapped a veteran energy marketing executive to head up its marketing efforts.

The company has appointed Sicily Dickenson as its chief marketing officer. Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing.

Prior to joining Mattress Firm, she was the chief marketer and senior VP of marketing and customer experience for NRG Energy, where she developed and maintained a brand strategy for the NRG portfolio of brands

"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and chief executive officer of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."

With more than 3,600 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. The company’s store banners include Mattress Firm, Sleepy's and Sleep Train.

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