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Euclid: March retail performance lags year-over-year

BY Dan Berthiaume

Santa Barbara, Calif. – Shopper activity rebounded in March 2014 from the prior month, but traffic and engagement lagged compared to March 2013. In-store retail analytics provider Euclid, released its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March, measuring data from tens of millions of domestic shopping sessions.

Based on the findings, Euclid asserts that these metrics illustrate a weak outlook for industry revenues, estimating general merchandise, apparel, furniture and other (GAFO) retail sales grew by 0.2% year-over-year. Overall, shopper traffic and repeat visits remained below the prior year’s levels as bad weather remained a challenge for much of the country. In addition, in-store engagement was weaker than last year as a result of Easter falling deeper into April.

Here are some of Euclid’s top findings in its March 2014 report around shopper behavior metrics:

• Shopper traffic declined 1% compared to the same month last year, as visits were negatively impacted by continued cold weather on the East Coast, although this headwind was slightly mitigated by bouts of warmer than usual weather on the West Coast and an acceleration of tax refunds in March.

• Storefront conversion was up 1% as a result of improved weather, an increase in disposable income, and the continuation of a heavily promotional environment.

• Average duration decreased 3% from 2014 as the late Easter caused many shoppers to have less intent to browse heavily during their store visits in March.

• Repeat visits increased 1% from February, bouncing back after the prior month’s dip as a result of pent-up demand carrying extra visits over into March.

The best day of the month was Wednesday, March 5, with some of March’s best customer engagement performance as well as a strong storefront conversion. This day also attracted the highest percentage of valuable repeat shoppers during the month. The worst day of the month was March 13, which saw underperformance across all metrics, but most notably traffic and average duration.

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L’Oréal Paris joins Melanoma Research Alliance in awareness campaign

BY CSA STAFF

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

As part of the three-year partnership, L’Oréal Paris is donating $750,000 to MRA to help find a cure through the funding of the new L’Oréal Paris-MRA Team Science Award. The donation will fund research exploring the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression.

“The Melanoma Research Alliance is an incredible organization that has made significant strides in funding melanoma research and advancing treatment. We are very proud to partner with MRA to help educate people on the importance of using sunscreen as the first line of defense against melanoma and to drive awareness around this disease,” stated Karen Fondu, president of L’Oréal Paris. “Through this collaboration, our hope is to drastically reduce the growing incidence of melanoma in this country, especially among young women, and to help every person realize that wearing sunscreen protects their beauty and their life because we are all worth it.”

Celebrity broadcast and print PSAs are the first phase in a series of initiatives designed to rally the public to combat melanoma. The PSAs drive the public to ItsTHATworthit.org to join Thunderclap, a worldwide crowd-sourcing tool that amplifies a collective message. By signing up for the It’s THAT Worth It Thunderclap from now through May 20 at 5 p.m. EDT, people can lend their reach to the cause, and send a synchronized message through social media, telling the world that they are committed to stopping melanoma through prevention and research. As a thank you, L‘Oréal Paris will make a donation to MRA of $1 for each supporter who signs up for the Thunderclap and $1 for each L’Oréal Paris Advanced Suncare product sold in the United States — up to $250,000 in 2014.

Melanoma Quick Facts

  • Melanoma of the skin is the deadliest form of skin cancer, responsible for 80% of skin cancer deaths;
  • Melanoma is the fifth most common cancer diagnosed in the United States;
  • The incidence of melanoma has tripled in the last 30 years, making it one of the fastest growing cancers;
  • Melanoma is the third most commonly diagnosed cancer among adolescents and young adults aged 15 years to 39 years in the United States; and
  • Very early stage (localized Stage 0 or 1) melanoma is greater than 90% curable with surgery, while patients with disseminated Stage IV melanoma have a median life expectancy of less than one year.

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Report: Meijer testing automated checkout from NCR

BY Staff Writer

New York — Meijer is testing an automated system that speeds up the checkout process at its store in Jenison, Mich. The system, from NCR, automatically scans merchandise. It became available customers on April 3, according to MichiganLive.

As shoppers place merchandise on a conveyor belt, the items are scanned, and then sent to one of three collection areas, where customers bag them.

The system is not self-service in that a cashier manages the register and helps customers with any questions or issues that come up during the checkout process.

To see a video, go to mlive.com.

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