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Eva Mendes debuts exclusive spring collection for New York & Company

BY CSA STAFF

Eva Mendes celebrated this week the launch of her spring collection for New York & Company’s with two events in L.A. Mendes joined fashion editors and bloggers for a party at New York & Company’s new Beverly Center popup location, and again at the retailer’s Los Cerritos Center location, in Cerritos, Calif.

"To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate,” said Mendes. “These in store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good."

This is Mendes’ first spring collection with NY&C. Price points for separates in the collection are $46.95, $59.95 and $64.95, while dresses start at $79.95. Accessories are in the $22.95 through $35.95 range.

"We are thrilled to announce the opening of our new pop-up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva,” said CEO Greg Scott. “Eva has really connected with the NY&C woman, which is why we know this event will be so special."

The specialty apparel chain with 507 retail stores also has activities cooking on the East Coast. The company has signed a 16-year lease to relocate its corporate headquarters to approximately 180,000 rentable sq. ft. at 330 West 34th Street, in New York, by the end of 2014. Vornado Realty Trust is in the process of completing a full renovation of the building. Planning and design of the new headquarters site is already underway.

“We are pleased that our new lease provides us with a smaller, more efficient, and cost effective alternative versus renewing the lease in our current location,” said Scott about the move. “Our new corporate headquarters will provide us with a modern space to house New York & Company’s business and brand, and provide us with a platform for future growth. Our new headquarters is in close proximity to our existing fashion district location and, while it is smaller than our current facility, it will feature an open work environment that will foster even closer collaboration among our associates, and provide creative space for design and product presentations. Our new 16-year lease demonstrates our confidence in the long term future success of New York & Company. We look forward to the many opportunities that will result from our new headquarters and believe this facility will serve us well for many years to come.”

News of the move comes on the heels of the company’s fourth quarter and full year results. Net sales for the 13-week period ended Feb. 1 were $271 million versus net sales of $291.8 million for the 14-week period ended Feb. 2, 2013, which includes a previously recorded benefit of $4.3 million. Comparable store sales increased 1.2% as compared to an increase of 2.3% in the prior year fourth quarter. The company operated 23 fewer stores during the quarter compared to the prior-year quarter.

“We are pleased that our fourth quarter operating results exceeded the high end of our previously issued guidance driven by positive comparable store sales and expansion in merchandise margin, while continuing to control our operating expenses,” said Scott regarding the company’s financial results. “These results marked the eighth consecutive quarter of improved operating performance versus prior year periods, on an adjusted basis. We also continue to be pleased with our growth initiatives in e-commerce and outlets. We ended the year with a strong balance sheet, which positions us well as we begin 2014.”

Moving forward, the company plans to remain focused on driving the topline and comparable store sales growth in each channel of its business, particularly as it leverages its new e-commerce platform and fully realizes its omnichannel capabilities.

Although the first quarter began softer than the company anticipated, it has much of the spring season still ahead with significant traffic-driving events planned. Therefore, it anticipates net sales for the first quarter to decrease slightly versus last year. This includes the impact of 12 fewer stores in operation since the first quarter of fiscal year 2013. Comparable store sales are expected to be approximately flat versus the prior year period.

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Scanbuy looking to transform mobile marketing

BY CSA STAFF

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

“The days of linking a QR Code to a static URL are over as the new ScanLife platform provides unprecedented mobile engagement campaign flexibility and effectiveness,” said Mike Wehrs, CEO and president of Scanbuy. “With our platform, marketers can exceed the expectations of millions of people engaging with brands every day through a variety of mobile triggers, earning their loyalty through high-impact, targeted mobile experiences.”

Changes to the ScanLife platform introduces a variety of new tools that are designed to make the process of creating, publishing and analyzing campaigns easier and more effective. The changes are also said to improve the deliverability of highly relevant and contextual experience to consumers to increase the number and fullness of conversions.

The company said a key driver behind the changes was making it easier for users to discover and use the advanced features of mobile triggers going far beyond simple URL redirection. For example, a mobile Web site builder features more than 20 templates and the ability to include photo galleries, embed YouTube videos and Google Maps. Also included is the ability to build dynamic, customized consumer experiences that change based on device operating system, time of day, location, language and customer loyalty. Another changes relates to a “create experience” section which allows for one-stop creation of 15 different options to present the user when a mobile trigger is activated such as launch a website, make a call, save a calendar event, send an email or text, display a note or notify a contest winner.

The platform also features connectivity to Scanbuy’s mVision Insights tool which can process over 25 different data points on almost every transaction, offering real-world customer intelligence to marketers. Reports can track the distribution of scanning activity, first-time customers, campaign comparisons, engagement lifecycles, demographic and location opportunities, and more to enhance the effectiveness of mobile marketing campaigns.

“The new ScanLife platform enabled Tesco to easily create, design and manage a customized mobile engagement experience through its intuitive interface and enhanced features,” said Tesco senior marketing manager Mark Cody. “With the enhanced analytical reporting we receive from the platform, we are now able to tailor future campaigns for more effective results.”

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Indianapolis area getting next-generation Cabela’s

BY CSA STAFF

Outdoor retailer Cabela’s is bringing its smaller format, next-generation concept to the Indianapolis suburb of Noblesville.

The store isn’t due to open until the fall of 2015 but Cabela’s tends to pre-announce store expansion plans well in advance of actual opening dates as its stores tend to be big news events in the communities where they are located.
Construction is expected to begin later this at Interstate 69 and Campus Parkway in the new Saxony Campus development adjacent to Hamilton Town Center.

“We hope outdoorsmen and women across Indiana are as excited as we are about this store, which will be extraordinary in every way,” said Cabela’s CEO Tommy Millner. “For years, thousands of Hoosiers have faithfully supported Cabela’s through our catalogs, website and neighboring retail locations. Now those loyal customers have a second Cabela’s store to call their own.”

The store will be built in Cabela’s next-generation layout the company says is designed to surround customers in a complete outdoor experience. The building’s exterior will reflect Cabela’s familiar architectural styling with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The interior will feature thousands of quality outdoor products, as well as museum-quality wildlife displays, a mountain with a built-in aquarium, gun library, bargain cave, indoor archery range and archery tech room, fudge shop and deli.

What earns the store its next generation distinction is the fact that it is substantially smaller than earlier verison’s of Cabela’s stores. For example, when Cabela’s first arrived in Indiana in 2007 it was with a massive 185,000-sq.-ft. store in the northern Indiana town of Hammond, located west of Gary and south of Chicago. The new store near Indianapolis will be nearly 100,000 square feet smaller which allows the company to enter small markets and operate profitably on lower sales volumes.

Currently, Cabela’s operates 51 stores across North America and has announced plans to open an additional 23 over the next two years.

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