MARKETING/SOCIAL MEDIA

Everyday points best loyalty promotion

BY Dan Berthiaume

Toronto – New research from loyalty currency management provider Points shows that offering points and miles for everyday purchases is the most effective means of driving consumer loyalty. Points surveyed more than 1,500 loyalty program members from across North America and found that 83% earn points and miles on everyday purchases.

This mean more shoppers earn points on everyday purchases than any other way of earning loyalty program currency. In addition, 79% of consumers surveyed agree that a store offering points/miles would make them more likely to return, and 48% would switch stores to earn points/miles.

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FINANCE

Cabela’s expands credit facility

BY Dan Berthiaume

Sidney, Neb. – Cabela’s Inc. has signed an amended credit facility with a consortium of financial institutions led by U.S. Bank. This $775 million, five-year credit facility expands and extends Cabela’s existing $415 million, five-year agreement signed in 2011.

In addition, the facility may be increased to $800 million subject to certain terms and conditions.

“The amended facility provides us with long-term financing flexibility as we continue to expand our retail store footprint, increase brand loyalty through the operations of Cabela’s Club, focus on our omnichannel strategy and increase our market share,” said Tommy Miller, CEO of Cabela’s.

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REAL ESTATE

New Sears Home Appliance Showroom opens in Colorado June 26

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. will open its newest Colorado Sears Home Appliance Showroom on June 26, in Arvada. The Arvada location marks the fourth opening of a new Sears Home Appliance Showroom Store this year and the 14th opening of a new store across all of Sears Hometown and Outlet Stores formats.

Through the company’s price-match policy, the Arvada Sears Home Appliance Showroom guarantees the lowest price on the top appliance brands, and is equipped with an Internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.

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