Everything Happens On The Floor In A Retail Space
It’s important to balance not only the flooring product selection but also color consistency across materials, employee and customer comfort, risk management, slip-and-fall issues, branding, sustainability and more. Meet Mark Bischoff with Tarkett, as he discusses what it means to marry design and safety in a space as well as how Tarkett manages national and international rollouts.
H&M shows its conscious in New York
H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.
The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.
The pop-up shop inside the store features what H&M said are sustainable and ethical fashion brands that are part of the movement towards a better fashion future. Conscious partners include Amour Vert, Apolis, ClimateStore, Feed, Freedom of Animals, The Giving Keys, K/LLER Collection, LSTN, Preserve, S'well, SHFT, Studio One Eighty Nine and ZADY.
"Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion," said Wilde, the face of the campaign.“We thought why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love."
According to H&M, shoppers lined up to be the first to shop the collection and were able to donate their clothes to H&M's garment recycling program to receive a 20% discount and win a chance to meet Wilde. The Conscious Pop-Up shop is comprised of a raw birch structure with sustainable metal inlays to give the customer a unique shopping experience within the location.
The shop opened on April 14 and will be open through April 19. Photos from the pop-up are available for download here. H&M, Olivia Wilde, and Conscious Commerce Celebrate the Opening of the Conscious Pop-Up Shop
Video content is downloadable here.
Jet adds new e-commerce enablement partner
Membership-based online retailer Jet is partnering with QVC parent company Liberty Interactive’s marketing and virtual inventory solutions provider CommerceHub to help retailers and brand capitalize on the soon-to-launch Jet e-commerce platform.
CommerceHub and Jet said the new arrangement would retailers and brands to quickly launch on the Jet platform, grow sales and acquire new customers. In anticipation of Jet’s launch in late Spring, CommerceHub said it is aggressively investing in technology and that it had been named one of Jet’s preferred partners. CommerceHub acquired Seattle-based Mercent earlier this year to connect brands and retailers with the largest online marketplaces and digital advertising channels.
In addition to enabling rapid assortment expansion for retailers, CommerceHub contends its unified platform quickly integrates brands, retailers, marketplaces and carriers to provide a seamless omnichannel experience. CommerceHub said it provides full-scale partner integration as well as visibility over the entire fulfillment process which ensures clients on-time customer delivery and satisfaction through integrated drop-ship suppliers, third-party sellers and stores.
Meanwhile, Jet bills itself as a retailer-friendly marketplace that provides its online merchants with pricing tools that allow them to set different rules based on business goals and profit targets as well as the unique ability to market directly to consumers. The company has drawn tremendous interest and more than $200 million in funding.
"We are extremely pleased to partner with CommerceHub," said Jet's CEO Marc Lore. "They have a proven technology platform and an outstanding reputation for providing critical channel integration to the leading brands and retailers. We are confident this partnership will enable more retail partners to grow and to profit."
Jet members pay a $50 annual fee to join the platform and are rewarded for shopping in ways that reduce costs for retailers and enjoy savings across a large selection of products in nearly all categories, including electronics, home goods, consumer packaged goods, large appliances and more. Jet uses variables such as the consumer's location, order value, and delivery speed to match the consumer with the optimal retailer at the best value for both the retailer and the Jet member.
In addition, shoppers who use Jet receive savings when using a less costly payment method such as a debit card and can also earn additional savings by waiving the right to return items.
"Jet is poised to disrupt the retail industry and provides a compelling channel for retailers and brands looking to grow and acquire new customers,” said CommerceHub Founder and CEO Frank Poore. “Adding support for Jet further establishes CommerceHub as the leading platform for retailers and brands seeking to grow revenue through important marketplace and advertising channels."