ECOMMERCE

Eve’s Addiction revamps e-commerce site

BY Dan Berthiaume

Old Saybrook, Conn. — Eve’s Addiction has redesigned its e-commerce site. With more 6,000 items on the site, the Eve’s Addiction team studied Web data from the past year to figure out how to best present their product offerings for the optimal online store experience.

The team eliminated the left navigation from the old design and added a drop down menu that featured gifts by recipients, material, and category. The redesign also highlighted bestselling products and provided a more accessible internal site search. Eve’s Addiction says these changes and many others led to an immediate increase in engagement and satisfaction among shoppers. Future design enhancements are planned.

"Once we understood our customer segments, we planned a simple and comprehensive design that worked well for everyone," said director of site design & front end development Alison Yuhas. "There are self-purchasers, gift purchasers, and other ways to segment our audience. We wanted to deliver the best way for all types of shoppers to interact with our site."

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OPERATIONS

Michigan Rite Aid workers ratify union agreement

BY Dan Berthiaume

Camp Hill, Pa. – Rite Aid pharmacy workers in 77 stores across the state of Michigan have voted to ratify a new, three-year agreement negotiated by United Food and Commercial Workers (UFCW) Local 876, and the Rite Aid Bargaining Committee. The agreement guarantees 7% wage increases for all 792 union members; provides both pension and healthcare benefits; and preserves all current holiday, vacation and personal days.

"The legislative environment toward worker protections has been extremely turbulent throughout the country, to say the least," said Roger Robinson, UFCW 876 president. "This contract, and the solidarity of Rite Aid union members across Michigan, stand as a measure of a heighten awareness for the middle class. They are well aware they are under corporate attack; and the actions taken today to secure a solid contract were the only way to guarantee protections and benefits for their families."

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FINANCE

Safeway completes Blackhawk spinoff

BY Dan Berthiaume

Pleasanton, Calif. – Safeway Inc. has completed the distribution to its stockholders of 37.8 million shares of Class B common stock of Blackhawk Networks Holdings Inc. owned by Safeway. After the completion of the distribution, Safeway no longer owns any shares of Class B common stock of Blackhawk.

The distribution by Safeway was made in the form of a pro rata common stock dividend, of its Class B common stock equity interest in Blackhawk to all Safeway stockholders of record on April 3. Safeway stockholders will receive cash in lieu of any fraction of a share of Blackhawk Class B common stock that they otherwise would have received. Starting on April 15, the when-issued market for Safeway common stock on the New York Stock Exchange will no longer be available.

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