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Exclusive: Black Friday vs. Cyber Monday: Who won the buzz?

BY Marianne Wilson

New York — The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP’s sentiment-tracking infographic here.

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Brookstone launches tablet-optimized website

BY Staff Writer

Merrimack, N.H. — Brookstone announced the launch of a new tablet-optimized website.

"In response to the growing trend of tablet shopping, Brookstone saw the importance of developing a premier tailored shopping experience for our customers to more easily navigate the site, find all the holiday gifts on their list and easily checkout," said Stephen Bebis, president and CEO of Brookstone. "We researched shopping behaviors, and incorporated the most successful retail mobile applications to enhance the experience."

The tablet site incorporates all of the existing features and functionality of its current desktop site, including rich media assets, multiple payment types, and a newly launched search. In addition, the site takes advantage of several newer, tablet-friendly features:

Streamlined page designs: Brookstone has completely redesigned the homepage, product pages, search and browse pages, showcasing site content in a manner optimized for tablet viewing.

Touch-friendly features: Shoppers will experience improved site wide navigation, image swiping, larger features, pinch and tap navigation.

Rich media content: Product pages integrate content important to shoppers, including multiple photos and videos, as they research products and make purchasing decisions.

Upgraded checkout experience: Checkout forms have been completely redesigned for touch, making the purchase experience much simpler for customers while still incorporating all of the security and privacy features provided on Brookstone.com.

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Tiffany & Co. launches site on Tumblr

BY Staff Writer

New York — Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

The new Tumblr site, Tiffanyandco.tumblr.com, joins the company’s other digital initiatives. Among them are Facebook and Twitter, Instagram, an engagement ring and other apps, as well as Whatmakeslovetrue.com, its popular site dedicated to love and romance.

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P.Lopez says:
Apr-10-2013 01:37 pm

The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand. Chatrandom.com

P.Lopez says:
Apr-10-2013 01:37 pm

The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand. Chatrandom.com

steveustone says:
Mar-11-2013 06:28 pm

Tumbler Is A Big Name In Social Media Which Provide Best Social Activities Due To Its Popularity Among The Online Users.This Launching May Provide Help In Promotion Of Tiffany & Co Which Is The Basic Need Of A Business. Ecommerce Shopping Cart

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