REAL ESTATE

Exeter Commons ahead of schedule

BY CSA STAFF

Blue Bell, Pa. As other centers experience long delays, Exeter Commons, in Berks County, Pa., is progressing ahead of schedule, according to owner Exeter JV Associates, LP, a partnership of The Goldenberg Group and Ironwood Property Group.

Two of the 490,000-sq.-ft. shopping center’s anchor stores, Target and Giant Foods, are scheduled to open in late July, with the grand opening of Lowe’s to follow in August.

“Exeter Commons has been a high-development priority for Exeter Township for more than 10 years,” said Kevin Trapper, senior VP The Goldenberg Group. 

The largest shopping center in Exeter Township, Exeter Commons will offer a mix of tenants that includes, besides the three national retailers, a Sonic Drive-In, Wells Fargo/Wachovia, Red Robin, Chick-Fil-A and Affinity Bank.

“The joint venture worked effectively with the township, county and state officials to gain consensus on the project, obtain permits and approvals, and secure significant public funding to allow the project to come to fruition,” said Mark Scott, chairman of the Berks County Commissioners.

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Beauty in the eye of the category holder

BY CSA STAFF

PORT WASHINGTON, N.Y. Consumers are switching channels in some key beauty categories, according to a new survey fro The NPD Group and Information Resources Inc.

While department store sales of makeup declined, makeup posted a slight increase in the FDMx channel. Conversely, the hair segment, although representing a relatively small portion of the prestige business, grew by 6% in department stores versus the decline of 4% in mass, where hair represents a larger portion of the overall business.

“For the first time we have the ability to take a broader view of the U.S. beauty industry,” said Diane Nicholson, president of beauty for The NPD Group. “When looking across total channels — department stores and food, drug and mass channels, excluding Walmart (FDMx) — we can size the market at $19.1 billion dollars, representing approximately 60% of the U.S. beauty industry.”

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Pier 1 selects vendor for marketing efforts

BY CSA STAFF

INDIANAPOLIS Pier 1 Imports has chosen ExactTarget to power its global one-to-one marketing campaigns.

“We continue to see an increased interest among consumers in receiving marketing messages via email from Pier 1 Imports,” said Jeff Haddox, a direct marketing analyst at Pier 1 Imports. “We’ll build on that momentum in 2009 with a new online subscription center that will allow customers to tell us exactly what types of messages they’d like to receive as well as the message frequency.”

In addition to powering e-mail marketing messages for the company, ExactTarget will use its landing page technology to power Pier 1 Imports’ new Web-based subscription center launching this summer. The integrated online site will allow consumers to subscribe to receive messages via e-mail, direct mail or both. The technology will also automatically update Pier 1 Imports’ data management system, which holds its subscriber list for ExactTarget-powered messages, with any changes to a consumer’s preferences or personal information.

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