OPERATIONS

Expert: Ongoing trial could seriously tarnish Martha Stewart brand

BY Marianne Wilson

Dallas — The current trial involving Martha Stewart, J.C. Penney Co. and Macy’s could seriously damage the value of the Martha Stewart brand, according to litigation media relations and crisis management expert David Margulies, president of Marguilies Communications Group.

"Even if the court rules in her favor the perception will be that Stewart stabbed a longtime loyal business partner in the back,” he said. “The public looks at legal issues from a point of fairness rather than from the specific legal issues involved.”

Stewart has been critical of Macy’s CEO Terry Lundgren for hanging up on her when she was describing her agreement with Penney.

"I was quite taken back by his response and when he hung up on me I was quite flabbergasted,” Stewart testified in court.

However, Marguilies said, “Lundgren did what any experienced CEO would do when he was alerted to a situation that was likely to lead to litigation. He ended the conversation without making any comment that would jeopardize his company’s legal position."

Marguilies said the current litigation has not only resulted in damaging news stories concerning the poor performance of Martha Stewart Living Omnimedia, but also brought additional negative publicity for Penney “at the worst possible time.”

Marguilies is author of the book, “Crisis Management in the Internet Age,” in which he recommends companies establish the role of a devil’s advocate to push back against decisions that can lead to this type of litigation and negative publicity.

"Stewart continues to act as someone who believes they have a special sense of entitlement,” Margulies said.

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buangsila001 says:
Mar-14-2013 05:14 am

The Margulies Communications
The Margulies Communications Group is an award-winning public relations agency. They help their clients meet business objectives. - JKaleFlagg

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OPERATIONS

Target and Fast Company launch mobile competition

BY Marianne Wilson

New YorkFast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.

Fast Company will chronicle the developers’ efforts on the website of its new technology vertical Co.Labs.

"Innovation is core to Target’s culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests," Target president for multichannel and SVP enterprise strategy Casey Carl said. "We’re proud to partner with an innovative publication like Fast Company, and we can’t wait to see what the developer community brings to the table through the Retail Accelerator.”

Entries for the Retail Accelerator challenge will be accepted March 8 to April 30. Seven finalists will be selected in May by a panel of judges including Target and Fast Company executives, as well as industry experts to be named at a later date. Each finalist will receive $10,000 to put toward development of their prototypes. The finalists will then build and present refined prototypes, and in July a winner will be announced to receive the $75,000 grand prize. Target will then work to bring the winning idea to life.

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G.Han says:
Mar-27-2013 05:03 pm

The Fast Company magazine
The Fast Company magazine managers know how to create a product based business, they even sponsor the Target Retail Accelerator competition. A lot of people are interested in this, the grand prize of $75000 is very motivating, my son finished the Technical University and he also wants to try his luck.

G.Han says:
Mar-27-2013 05:03 pm

The Fast Company magazine managers know how to create a product based business, they even sponsor the Target Retail Accelerator competition. A lot of people are interested in this, the grand prize of $75000 is very motivating, my son finished the Technical University and he also wants to try his luck.

B.Moles says:
Mar-11-2013 01:57 am

This is awesome! $75,000 is
This is awesome! $75,000 is really a big prize for the best mobile app developer.It's not easy to create such applications and I think there are numbers of them will join this competition. regards, brent

B.Moles says:
Mar-11-2013 01:57 am

This is awesome! $75,000 is really a big prize for the best mobile app developer.It's not easy to create such applications and I think there are numbers of them will join this competition. regards, brent

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REAL ESTATE

Smack Sportswear opens first flagship

BY Marianne Wilson

Torrance, Calif. — Smack Sportswear, manufacturer of indoor and beach volleyball apparel, announced that its first flagship officially opened its doors on Feb. 23.

The store, in Huntington Beach, Calif., sits inside of the former Huntington Beach Training Center, which has since been renamed the "Smack Center." It houses eight indoor volleyball courts and three Futsal (indoor football) courts. Smack’s flagship store offers curb appeal to the thousands of coaches, teams, and visitors to the facility.

"Store sales in our first year of operations are expected to add around $200,000 to $300,000 to our top-line growth in 2013. But higher revenue growth is expected as we form relationships with our core target market —the coaches and owners who require uniforms and equipment for hundreds of players," said Bill Sigler, CEO of Smack.

The Smack store sells a wide range of Smack indoor, beach, and casual apparel, as well as equipment, footwear, and gear from major brands like Nike, Asics, and others. It also features an interactive "Online Design Center" that lets Smack customers design their own custom uniforms and place online orders.

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M.Guthrie says:
May-10-2013 02:54 am

nice call
yes, i agree that nowadays many people tend to engaged themselves into sports as part of their lifestyle as sports can make us more healthy in so many ways. besides, once lots of people engaged themselves in sports then the more sportswear business will bloom. where to buy soundcloud followers

M.Guthrie says:
May-10-2013 02:54 am

yes, i agree that nowadays many people tend to engaged themselves into sports as part of their lifestyle as sports can make us more healthy in so many ways. besides, once lots of people engaged themselves in sports then the more sportswear business will bloom. where to buy soundcloud followers

itoffer says:
Mar-20-2013 07:32 am

There is also an Exchange
There is also an Exchange Server 2010 relevant Exam, the 70-662 (Microsoft Exchange Server 2010 Configuration) which counts as credit towards two Microsoft Certifications (the Microsoft Certified Technology Specialist - MCTS and the Microsoft Certified IT Professional - MCITP Certifications). 70-686

itoffer says:
Mar-20-2013 07:32 am

There is also an Exchange Server 2010 relevant Exam, the 70-662 (Microsoft Exchange Server 2010 Configuration) which counts as credit towards two Microsoft Certifications (the Microsoft Certified Technology Specialist - MCTS and the Microsoft Certified IT Professional - MCITP Certifications). 70-686

S.Gacho says:
Mar-11-2013 10:16 am

Many people tend to engaged
Many people tend to engaged themselves into sports as part of their lifestyle. Sports can make us more healthy in so many ways. As long as many people engaged themselves to sports the more sportswear business will bloom. - Aflac Assist LLC

S.Gacho says:
Mar-11-2013 10:16 am

Many people tend to engaged themselves into sports as part of their lifestyle. Sports can make us more healthy in so many ways. As long as many people engaged themselves to sports the more sportswear business will bloom. - Aflac Assist LLC

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