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Express, King of Prussia, Pa.

BY CSA STAFF

Express is launching a store design concept created by the hot Japanese design firm Wonderwall. The new format, debuting at King of Prussia Mall, King of Prussia, Pa., has a modern, sophisticated look and combines elements of refined chic with more unconventional materials. It also introduces social media into Express’ store environment. The same concept is sets to launch at Kenwood Towne Center in Cincinnati.

The visual focal point of the space is the dual-gender Denim Lab, which features an oak wood ceiling and suspended trellis in aged timber, polished concrete flooring and outrigger mounted wooden shelves that are framed by black velvet curtains. Wood merchandising tables with black accents are located at each end of the room and highlighted by an 100 silver globe LED light installation.

The store features interactive touch screen computer stations, where customers can shop online and browse the Express Facebook page and Twitter feed. Mirrored video monitors in the front of store and cashwrap allow for live streaming of Express fashion shows and events.

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Untapped online potential awaits in China

BY CSA STAFF

The enormity of the Chinese e-commerce opportunity was mentioned last week by Wan Ling Martello at Walmart’s shareholders meeting, when the COO of global e-commerce described how China’s online market is projected to quadruple to $300 billion in five years. Walmart obviously wants to be part of that growth and looked to shorten its learning curve earlier this year by acquiring a minority stake in fast growing online grocer Yihaodian. Now, a new study offers a glimpse of the potential awaiting those companies best able to deliver a superior online experience coupled with fast, accurate and efficient delivery options.

The most telling statistic in the study conducted by the online measurement firm comScore is that only 5% of the total minutes Internet users in greater China spent online during April was spent on sites in the retail category. Chinese Internet users spent far more time on Internet portals (24.4%), entertainment sites, (9%) search/navigation sites (6.2%) and social media (5.5%).

“The digital environment is constantly growing and evolving and no place is greater proof of this than greater China,” said Xinyu Huang, comScore’s newly appointed SVP greater China.

Analysis of the most-visited sites across these categories showed Tencent Inc., leading as the top Portal in Greater China reaching 64.4% of all Internet users in the market. Online video provider Youku Inc., led as the largest entertainment site reaching 19.2% of online users, while Baidu.com Inc., ranked as the largest search/navigation property reaching 59.4% of web users. Oak Pacific Interactive Sites, which includes Renren.com, led as the most-visited social networking destination in greater China reaching 17.8%t of unique visitors, while Alibaba.com held the top spot among retail destinations reaching 36.5% of visitors.

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Jennifer Lopez to launch new fragrance on HSN

BY CSA STAFF

ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

The prize package will also include:

  • Airfare for a winner and guest

  • Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

  • $500 spending cash

  • An assortment of Love & Light products from HSN, valued at $300

Five Second Prizes of a Coty fragrance valued at $50 each will also be awarded.

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